News Broadcasting
Martha Stewart teams with Warner for home video line
MUMBAI: Martha Stewart Living Omnimedia and Warner Home Video have announced an exclusive multi-year agreement to create a new line of home video releases based on MSLO’s extensive television programming library.
The new theme-based DVD product line will provide consumers with in-depth ‘how-to’ programming in special interest lifestyle areas and is due to launch by fourth quarter 2005. The distribution agreement covers the US and Canada.
The new line of home video products will be culled from MSLO’s vast library of over 1,500 hours of digitised television programming. This includes 11 seasons of the Emmy-award winning Martha Stewart Living television show hosted by Martha Stewart, Petkeeping with Marc Morrone, Everyday Food, as well as the new daily syndicated television show hosted by Martha Stewart that launches later this yearl. The video series will be created in areas of MSLO’s expertise such as cooking, holiday entertaining, baking, crafts, fun stuff to do with kids, weddings, celebrating, and petkeeping, just to name a few.
Martha Stewart commented, “We are very happy that consumers will now be able to watch our many useful and practical how-to segments in areas of special interest to them on DVD. Every consumer is looking for solutions for specific projects and everyday challenges. Our television content is timeless and the new line will draw from our extensive library and many lifestyle experts to provide reliable, thorough, detailed information for any project whether they are planning a dinner party, organizing a closet, caring for pets, or looking for simple tips on cooking a weekday meal.”
Martha Stewart Living Omnimedia president and CEO Susan Lyne says, “Consumers who rely on Martha Stewart and MSLO’s lifestyle experts as their guide to all aspects of living are seeking our authoritative lifestyle information in new, in-depth formats. Our new ‘how-to’ DVD line will be welcomed by existing customers, and should appeal to anyone looking to master a special interest or turn an everyday event into a special occasion.
“We look forward to working with Warner Home Video, which has an extensive marketing and distribution network. They are the home video market leader and we expect them to introduce our new DVD line to a very broad audience.”
Warner Home Video president Jim Cardwell said, “The Martha Stewart brand is the premiere brand in the lifestyle arena today. MSLO programming is synonymous with quality and ‘how-to’ expertise. We feel privileged to be able to launch this distinguished brand in an untapped genre and are looking forward to a long and successful relationship with MSLO.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
