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Hitachi goes global for ‘War of the Worlds’ with Spielberg, Cruise
MUMBAI: Hitachi has entered a partnership with Paramount Pictures for a worldwide promotional campaign surrounding the upcoming movie War of the Worlds, it was announced by Hitachi general manager consumer business group Kazuhiro Tachibana.
The most highly anticipated film of the summer, War of the Worlds, directed by Steven Spielberg and starring Tom Cruise will hit the theaters worldwide on 29 June.
Hitachi’s promotional campaign, entitled ‘The Ultimate Visual Experience,’ marks the first step of Hitachi’s new marketing strategy incorporating its keyword “Glocal” and will include global advertising and marketing activities. In Japan in particular, various campaign activities are planned targeting the summer bonus sales period.
“Our ‘The Ultimate Visual Experience’ campaign is a perfect match between Spielberg and Cruise’s pursuit of the world’s best in film entertainment and Hitachi’s commitment to the highest picture quality through its digital consumer electronic products. We are thrilled that our high-quality products will not only be seen in the film, but will also be leveraged for a global promotion, ” said Tachibana
“We are proud to have broken new ground by partnering with Hitachi. This is Hitachi’s first foray into the branded entertainment space with a feature film,” said Paramount Pictures senior vice president Worldwide Marketing Partnerships Lisa DiMarzio. “Hitachi’s global promotion with War of the Worlds is a multi-tiered campaign that spans television, print, and online, and also includes several innovative consumer activation tactics that will be unveiled throughout the campaign,” she added.
The War of the Worlds partnership, led by the Consumer Business Group established in October, 2004, is the first of its kind for Hitachi. Previously, Hitachi advertising or promotion activities had been performed individually in each region (North America, Europe, China, and Asia) and country.
Hitachi’s approach to the War of the Worlds campaign is based upon a new marketing strategy using the keyword “Glocal,” a coined term combining “global” and “local,” and is designed to improve Hitachi’s consumer products business and strengthen its brand power on a global scale.
Paramount Pictures distributes the film in North America and UIP distributes in international markets, including Japan. ‘The Ultimate Visual Experience’ campaign will launch on 1 May with a groundbreaking convergence of entertainment and technology and continue through 31 August.
Hitachi’s summer campaign with War of the Worlds occurs during a period lacking any other events with worldwide appeal, such as the FIFA World Cup or the Olympics, so Hitachi will aggressively utilise the timeliness of ‘The Ultimate Visual Experience’ to increase sales of its plasma televisions.
The global partnership with War of the Worlds marks a new period for Hitachi regarding how they approach entertainment and marketing. Adopting a new method combining product placement, whereby Hitachi contributes the company’s products for use in films, and cross promotion, which supports and advertises the company or its products by utilising product images in films, Hitachi is aiming to not simply carry out conventional advertising activities for product exposure, but to provide news hooks, deliver messages to stakeholders, and improve its company image.
The company will gathered employees in charge of sales and marketing worldwide for a global marketing conference, which was held from 25 – 26 April in order to implement its marketing campaign worldwide.
War of the Worlds is a contemporary retelling of the H G Wells’ seminal classic, the sci-fi adventure thriller reveals the extraordinary battle for the future of humankind through the eyes of one American family fighting to survive it.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
