MAM
Wasim Akram is Roche Diagnostics’ brand ambassador
MUMBAI: Former Pakistani speedster Wasim Akram has been chosen as the brand ambassador of Roche Diagnostics India’s flagship brand Accu-Chek.
The company states that Accu-Chek is a fast, accurate and reliable Blood Glucose Monitoring System specifically designed to help people with diabetes to monitor their blood glucose levels themselves.
The new campaign by Roche Diagnostics exhorts the consumers on Accu-Chek’s philosophy of ‘Live Life- The Way You Want,’ – a conviction, that one can lead a normal life in-spite of being a diabetic.
Roche Diagnostics India MD Sanjeev Johar said, “Consumers today live life in the fast lane and are increasingly adopting ‘Do-It-Yourself’ products, which provide both convenience as well as confidence. People have also started to realize that incurable diseases can be managed with regular monitoring and control.
” Through this campaign, we want to emphasise the importance of timely self-monitoring and hence lead a healthy lifestyle. Wasim Akram personifies the spirit of the Accu-Chek brand and we are hopeful of a long and fruitful innings with this association.”
The current campaign is an extension of the Accu-Chek Inspiration Seriesstarted in October 2004 with Wasim Akram. ‘Accu-Chek Inspiration Series’ aims at creating awareness, through road shows across the country, on diabetes and its management through Self monitoring. The series primarily focuses on spreading the message through school children.
At each event, school going children, who despite a physical, mental or economical handicap have excelled in their life, are felicitated by Akram. The whole process is in sync with Accu- Chek’s philosophy of ‘Live life. The way you want,’ – a conviction that one can lead a normal life in spite of being afflicted with diabetes.
The ad campaign has been conceptualised and scripted by Michael D’Souza of Basic Instinct, a creative boutique specialising in Brand Strategy. The 30 second commercial hit Indian television screens a few days ago.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
