Applications
Prana Air launches Pocket Monitor for real time PM2.5 levels
Mumbai: Purelogic Labs India, an initiative to increase awareness about air pollution in India, is now launching India’s most accurate and affordable pocket monitor for PM2.5 levels. Prana Air Pocket Monitor is a one of its kind monitors, allowing the user to measure air pollution values on the go (indoor or outdoor). The smallest PM2.5 monitor has the WiFi connectivity feature to analyze the data on mobile app also android TV and web-dashboard.With a 400 mAh lithium battery which will last for up to 3-4 hours without a charge, it lets the user check the air anywhere and anytime.
Prana Air Pocket Monitor has a built-in, high-quality sensor to check PM2.5 values, meaning particles with a diameter less than 2.5 micrometers. These particles are dangerous to inhale, and the Pocket Monitor ensures that the user knows right away when the levels are too high.
One can easily download the AQI app on any ios & android smartphones, from the app store. Then go to “My Device” & select Pocket PM2.5 Monitor.The monitor can be simply turned on by long pressing the on-button until a QR code appears on the screen. Scan the QR code or Enter the device ID displayed on your device screen, fill in your Wi-Fi details. , allowing the monitor to boot and begin measuring the air. The PM2.5 values will show to the left while a category for the safety level will be showed on the right, ranging from Good to Hazardous. With the high sensitivity of the sensor, it can detect particles count levels up to 999 µg/m3. To calculate the particle count, the device uses a sophisticated laser sensor with an additional algorithm to give PM2.5 into ug/m3
The monitor comes with a 5V DC/Type-C USB cable for charging, where a full charge takes no more than one hour. The portable device can be used in any indoor or outdoor environment, such as in the home, in the office, or in the car. The sensor measures in real-time which means it can move from place to place and constantly check the air quality levels.
Purelogic Labs founder Rohit Bansal stated, “Air pollution is a worldwide problem where instant knowledge and awareness of the issue is needed. The Pocket Monitor allows any user from a novice to experienced level to quickly and in real-time check how the PM2.5 values are in their surroundings. Based on that, they can take action to protect themselves. The Pocket Monitor PM2.5 is a big step toward creating cleaner, safer, and healthier spaces for all of us.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
