MAM
Mudra celebrates 25 years; unveils new corporate identity
MUMBAI: Mudra Communications celebrated its 25th anniversary, marking it as an important milestone in the agency’s young history.
Symbolically, the silver jubilee year celebrations were held in the agency’s birthplace from where the journey began 25 years ago, in Ahmedabad.
On the landmark of 25 years in the industry, Mudra Communications CEO and managing director Madhukar Kamath said, “ Today, we are marking 25 years of effective communication, 25 years of building successful brands and more importantly 25 years of building the largest Indian advertising agency. An achievement that belongs to every Mudraite.”
Over the last 25 years, some of the agency’s s more memorable advertising include: Only Vimal, I Love You Rasna, My Daddy Strongest, Humko Binny’s Mangta, The world in your pocket, The Mint with the hole, Team Samsung, Mc Donalds mein hai kuch
baat, Kar lo Duniya mutthi mein, Underline your presence, The Honest Shirt.
The day was marked by festivities, and events involving both clients
and employees. These included a Ganesh and Lakshmi Pooja at Mudra Towers, a felicitation of the founders and a culmination of the festivities in the evening with the families of all Mudraites.
On the choice of Ahmedabad to kick of the celebrations
Kamath added, “ We started in Ahmedabad, we wanted to thank our founding clients. To thank the entrepreneurs who entrusted us with enormous responsibilities. That of building national brands like Vimal, Rasna, Dhara, Krack, Dermicool, Livon, Itch Guard to name just a few. It was a very humble beginning for Mudra. We started off with one client and a 500sq.ft office in Ahmedabad. Our objective then was very simple; it was to create the best contemporary advertising, which it did. With the passage of time Mudra has evolved from an advertising Agency to an communications group. It’s been quite a journey”
Mudra is seeing this as a good time to celebrate the past and commemorate the agency’s achievements. But more importantly sees this as an opportunity to establish its commitment to the future.
Mudra also unveiled its new corporate identity. The agency has
made an interesting choice of launching the new identity; the change is being led by their digital presence. As a statement of the agency’s
readiness for the future, the logo was launched online on the new mudra website.
Commenting on the launch of the new identity Kamath said, “ Our new identity is forward looking. The new Mudra logo is simple,
contemporary and modern. Yet it remembers to pay respect to the history of the agency as well as the culture we thrive in. It is a reaffirmation of our past and a pact with the future.”
The agency views the corporate identity as more than just a
change of look. It reflects a series of changes on the ground that
reflects Mudra’s relentless pursuit for leadership in the industry.
November last year saw Mudra tie up with Omnicom’s direct
marketing speciality outfit Rapp Collins Worldwide and saw the launch Rapp Collins India.
Close on its heels was the acquisition of Kidstuff Promos and Events
Company, a promotional marketing agency in the country. This
marked Mudra’s foray in to the promo marketing space.
Finally, Mudra strengthened its existing relationship with DDB Worldwide by entering into a strategic alliance with Tribal DDB Worldwide, the digital interactive arm of the DDB group, to set up a new entity called ‘Tribal DDB India.’ This enabled Mudra to align with the global company for interactive branding solutions, leverage on the skills and knowledge of Tribal DDB and use it to enhance their services to existing clients.
Summing up the new focus of the agency, Kamath said, “ I am confident that we will emerge as the pre-eminent, marketing communications group in India. The most admired and valuable group. We set out to unlock the creative potential in every Mudraite for better results 25 years ago. The growth that we have had, the brands that we helped build, the clients that we have worked alongside and grown with make us proud. Make us happy. Make us resolve to continue our passion for finding a better way, to make compelling connections between people and brands.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
