GECs
Lucent wins China Mobile, China Unicom contracts
MUMBAI: US-headquartered Lucent Technologies has been awarded two wireless network optimization contracts by Tibet Mobile and Inner Mongolia Unicom, provincial subsidiaries of China Mobile and China Unicom, respectively.
According to the contract with Tibet Mobile, Lucent Worldwide Services (LWS) will deliver professional optimization services for its entire GSM network to improve network performance and increase customer satisfaction, said an official release.
The other contract includes several network optimization projects for the CDMA network of Inner Mongolian Unicom. This agreement includes network optimization work that will improve and extend service for the majority of communities and businesses throughout the Inner Mongolian province.
“China has one of the largest and most advanced telecom networks in the world. Service operators in China are looking for ways to maximize value from their existing networks, which represents a tremendous market opportunity for our services group, chief of staff of Lucent China and vice president of Lucent Worldwide Service for China Jiadong Qu said.
GECs
&TV brings Women’s Day shine to Lucknow mall
Shilpa Shinde joins “Selfie Lo. Shine Karo. Star Ban Jaao!” activation on 8 March.
MUMBAI: This Women’s Day, &TV is handing women the mirror and the spotlight because sometimes the best reflection is the one that finally says “star”. &TV is taking its celebration of strong, confident women off-screen with a lively on-ground initiative at a prominent mall in Lucknow on 7–8 March 2026. The activation, titled “Selfie Lo. Shine Karo. Star Ban Jaao!”, invites women to click empowering selfies at a specially designed mirror installation framed with a symbolic crown and bold messages such as Women & Confident, Women & Boss, Women & Independent, and Women & Carefree. The crown carries the core emotion, “She is her own hero. Her own cheerleader. Her own power.”
Adding star power to the event, beloved actress Shilpa Shinde (popularly known as Angoori Bhabi from Bhabiji Ghar Par Hain! 2.0) will attend on 8 March, interacting with participants. Select women will get the chance to meet her, and one lucky winner will be featured in an upcoming episode on &TV turning a simple selfie into a real on-screen star moment.
The initiative is rooted in the belief that women often celebrate others but rarely pause to acknowledge themselves. By creating a joyful space for self-recognition and confidence, &TV is extending its on-air narratives of empowered women into real life.
Shilpa Shinde said, “I truly believe confidence begins with how we see ourselves. I am very happy that &TV is creating a platform where women are not just celebrated but also given a chance to be seen and recognised.”
&TV chief channel officer and Zee5, business head for hindi Kaveri Das added, “At &TV, we don’t just tell stories of strong women, we actively create platforms for them. This Women’s Day initiative is our way of moving beyond celebration and enabling real visibility.”
In a world quick to spotlight others, &TV is flipping the script reminding every woman that the most powerful story she can star in is her own, one confident selfie at a time.
