Hollywood
Zee Studios’ ‘12th Fail’ sparks a #Restart movement with leading brands
Mumbai: The movie 12th Fail explores the journey of Manoj Kumar Sharma and despite all odds, how he restarted his journey towards success. The banter was appreciated by the media, critics and brands alike.
Zee Studios’ latest film 12th Fail has been creating a buzz everywhere through its raw emotions with a story that connects to the hearts alongside a striking performance by Vikrant Massey. The story revolves around IPS aspirant Manoj Kumar Sharma played by Vikrant Massey. Despite all the challenges, with hope and courage, he always chose to restart.
The story weaved a seamless connection with the audience as it portrayed the real struggle of a UPSC aspirant and the idea of never giving up. This became the very reason for the movie to receive humongous support from the brands.
Leveraging the central theme of the film i.e. never giving up, Zee Studios kicked off a unique brand banter on X with the hashtag #Restart. Brands across the nation resonated well with it, and the audience as well shared their ‘Restart’ journey.
Popular and significant brands like Zepto, Lenskart, Yatra.com, Ixigo, Xiaomi India, Nerolac Paints India, Sugar Cosmetics, Ajio, Magicpin, CoinSwitch, Eloelo, Meesho, Snapdeal, iQOO India & Mivi participated and integrated their products and services in this fun banter.
Here’s how brands participated and shared their #restart journey:
The movie 12th Fail is an inspiration, not just for UPSC aspirants but for everyone to lead their way to success, rise back stronger after failures, and fly high!
This activity was a major part of the movie campaign that gained a lot of attention and created ripples of conversations. The movie 12th Fail is produced by Zee Studios and marketed by White Rivers Media, an integrated, independent digital marketing agency.
Hollywood
David Zaslav could net up to $887m as Warner Bros Discovery sells up
Media mogul strikes gold as Paramount Skydance deal triggers massive windfall
NEW YORK: While the average office worker might hope for a nice clock and a round of applause upon leaving, David Zaslav is looking at a slightly more substantial parting gift. The chief executive officer of Warner Bros Discovery is positioned to receive a windfall of up to $887 million following the company’s blockbuster $110 billion sale to Paramount Skydance.
In a twist of corporate fate that feels scripted for the big screen, the deal marks the finale of a high-stakes bidding war. It comes after Netflix, once the frontrunner, decided to exit stage left and abandon its pursuit of the HBO Max parent company.
While most people receive a standard final paycheck, the filing released on Monday suggests Zaslav’s exit package is built a little differently. If the deal closes as expected in the third quarter of 2026, the numbers break down like this:
The cash out: A severance package of $34.2 million, covering his salary and bonuses.
The equity: $115.8 million in vested shares he already owns.
The future fortune: A massive $517.2 million in unvested share awards, essentially “future stock” that turns into real money the moment the ink dries on the merger.
Perhaps the most eye-catching figure is the $335 million earmarked for tax reimbursements. However, this particular pot of gold has an expiration date.
The company noted that these reimbursements are tied to specific tax-code rules that significantly decline as time passes. If the deal hits a snag and drags into 2027, that tax payout drops to zero. With hundreds of millions on the line, the chief executive officer likely has every incentive to ensure the closing process moves at double-speed.
