Film Production
Percept gets Rs 80 mn extension for ‘Dial One Aur Jeeto’
MUMBAI: Percept Picture Company, which produces Dial One Aur Jeeto on Sahara One has got an extension of Rs 80 million.
The company targeting a top-line of Rs 1,200 million by December 2005, which it hopes to double by December 2006.
“The extension is yet another reaffirmation on how quality content driven game shows are such a wonderful reward for the eyeballs on the channel and its TRPs. The idea need not be big but it should make the difference, also the element of being contagious plays a very crucial role. We feel that gaming shows are on a tipping off stage with Dial One Aur Jeeto,” says Percept Picture Company CEO Sunil Sajhwani.
Percept Picture Company television business head Akhauri P Sinha adds, “Of course, we at PPC are pleased that the show is getting Sahara the numbers, and believe it is time to take the show to the next level.”
Dial One Aur Jeeto has been made into an hourly show and is aired from 8 – 9 pm from Mondays to Thursdays. The interactive live game show invites viewers from all over the country to call in to the studio to answer the questions posed by the anchors.
The channel claims that the show receives an average of 800,000 calls in a day, besides approximately 30,000 SMSs.
The show is hosted by Mandira Bedi and Aman Verma. Plans are to increase the volume and variety of prizes in the second innings of the show.
Film Production
Priyanka Kaur Dhillon joins SVF Entertainment as lead for music distribution
A seasoned content dealmaker with 16 years in digital and satellite media joins the Bengali entertainment powerhouse as it pushes into the pan-India music market
Mumbai: Priyanka Kaur Dhillon has made her move. The content acquisitions and commercials veteran, most recently commercial manager at Sony Pictures Networks India, has joined SVF Entertainment as lead for music distribution, stepping into one of the more interesting briefs in regional entertainment right now.
SVF is no ordinary regional label. Over 30 years it has built a formidable legacy in Bengali cinema and music, driven by culturally resonant storytelling and a catalogue that consistently punches above its weight. Its recent success with Chiraiya underlines the point. But the Kolkata-based powerhouse now has its sights firmly set beyond Bengal, most visibly through Legacy, a rap reality series produced in collaboration with hip-hop label Kalamkaar that signals a deliberate push into the pan-India music ecosystem.
Dhillon brings precisely the kind of muscle SVF needs for that expansion. At Sony Pictures Networks India, she led film acquisition and commercials and handled music licensing across the entire satellite network. Before that, she spent nearly 15 years at Hungama, rising to assistant general manager and leading strategic content licensing for the platform’s digital entertainment business, with a particular focus on international markets. Her label relationships span the full roster: Sony Music, Universal Music, Warner Music, Believe International, Tunecore, The Orchard and a clutch of smaller aggregators. She has negotiated and closed deals with Hollywood studios, Bollywood production houses and regional content players alike, building pricing models and deal structures off data analysis rather than instinct.
Announcing the appointment, Dhillon said she was “thrilled to begin this journey with an iconic Bengali music label and content powerhouse,” adding that SVF’s “constant drive to push boundaries” was what drew her to the role.
SVF has spent three decades proving that regional does not mean limited. With a sharp commercial operator now steering its music distribution, its bid to go national just got a good deal more serious.
