Kids
Kids show ‘Boohbah’ to air in China, South Africa
MUMBAI: Children’s show Boohbah which airs in India on Pogo will spread its wings to China and South Africa.
The production company Ragdoll has signed a deal for the show with CCTV’s Youth channel. It will air twice a day at 9 am and 4:25 pm. In South Africa SABC2 will air the show for Monday to Friday at 2:45 pm.
For the uninitiated Boohbah is aimed at children between three and six years old anmd is intended to encourage kids to exercise. It premiered in 2003 on ITV in the UK and in 2004 in the US on PBS. It was created by Anne Wood, who also created Teletubbies . In fact, this show is somewhat a spinoff from Teletubbies, since it also has a science fiction theme.
The Boohbahs are five colourful atoms of energy and live in a glowing white ball of light, called the Boohball. They are Humbah, who is yellow Zumbah, who is purple, Zing Zing Zingbah, who is orange Jumbah, who is blue and Jingbah, who is pink. The Boohball, which is a glowing white ball, is the place the Boohbahs live. It travels from country to country when it is called by children. Inside the Boohball is a recharging pod, where the Boohbahs recharge energy. The energy is created by the laughter of the children when playing with the Boohbahs, the Boohball, and the Storypeople.
The Storypeople are two-dimensional characters that the children in the show play with and make stories with. These characters .include Grandmamma and Grandpappa.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
