GECs
Zee TV completes ’10 pm – 1 hour’ strategy with ‘Rabba Ishq Na Hove’
NEW DELHI / MUMBAI: Zee TV has now its troups in place for the week days 10 pm slot. After positioning Time Bomb on Monday, the channel has now turned its attention to Tuesday.
The responsibility of strengthening the Tuesday 10 pm slot has gone to the Aroona Irani-produced Rabba Ishq Na Hove.
“With Rabba Ishq Na Hove, we have completed our strategy of fighting the competition in the crucial 10 pm slot with one hour shows. Now from Monday to Friday, we have programmes covering diverse subjects as one hour shows in this slot,” Zee TV marketing head Tarun Mehra told indiantelevision.com. The love story premiers on 26 July.
Zee TV presently has one hour shows Rooh (Wednesday) and Sa Re Ga Ma Pa Challenge (Thursday & Friday) on the 10 pm slot.
Speaking at a launch function, Mehra said that Aruna Irani’s production has given Zee some good serials, and this is a continuation of that relationship.
An official Zee statement quoted Zee TV business head Abhijit Saxena as saying, “Rabba Ishq Na Hove is different from the other shows that are on air presently. In the past, we have always enjoyed the support of our audiences whenever we have tried something new. We hope to continue the trend with this new show”.
Rabba Ishq Na Hove has been shot lavishly in locales of Singapore and Dubai.
The serial is produced by Aroona Irani known for previous hits such as Tum Bin Jaoon Kahaan, Mehendi Tere Naam Ki and many more.
The star cast includes the beautiful Sangeeta Ghosh, who plays a working girl. Nikhil Arya and Varun Badola play male lead roles in the serial vying for Ghosh’s attention and love.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
