MAM
Mudra & NWM focus on sensitising campaign for domestic child workers
MUMBAI: Mudra, along with National Domestic Worker’s Movement, an NGO that works for and with domestic workers, has created a campaign to sensitise the community to the plight of underaged domestic workers.
The communication attempts to heighten the fact that child domestic workers most often do the kind of work that only an adult can.
The campaign idea “Domestic work isn’t child’s play” is dramatised by replacing the home setting where they do their chores with toy houses (kitchen set, bathroom set, bedroom set) that typically children play with.
The campaign kick started on ‘World Day Against Child Labour’ (12 June). A total of six bus shelters at prime locations, 16 bus back panels, one hoarding on tilak bridge and 2 hoardings (one at Mahalaxmi and the other at Juhu) were used for the campaign.
Says Mudra Mumbai operations president Jude Fernandes, “You cannot fight child labour in India until there is alternate employment considering 75 per cent of the domestic servants in India are children. The campaign only sends out a message stating that the children need to be given their space and need to be treated like children.”
The broad objectives for the campaign are as follows:
To raise awareness about the vulnerability of children in domestic work
To create a link between development and education of all children
To make employers realize that the development of the country is linked to their own welfare, therefore send all children to school
To sensitise people towards the child’s right to education
To dissolve the societal myth that child domestic work is a solution to poverty
To remind them that children are human being
Explains National Domestic Workers programme co-ordiantor Anjali Shukla, “The purpose was essentially bring about awareness among the community. The campaign has made a difference as people have been calling us and wanting to take up the issue further.”
Shukla added that the second phase of the campaign would looks at solutions and go into details about the issue. The NGO also plans to take this campaign which is currently restricted only to Mumbai to other cities like Delhi and Bangalore where the issue is prevalent, but that would be dependent on the sponsorship it receives.”
MAM
Give Me Five mental fitness platform launches in India
Global tool for early stress detection debuts in Hyderabad with live demos.
MUMBAI: Give Me Five just gave mental fitness a high-five because when your mind needs a quick check-up, even the app shows up faster than your inner critic. Give Me Five, a global mental fitness platform focused on early detection and proactive wellbeing, was officially launched in India at a special event at The Park Hotel, Somajiguda, Hyderabad. Founded by Brendan Fahey (30 years years building community solutions in human services), Dr Lisa Fahey OAM (35+ years as a trauma-recovery psychologist) and Phil Dymock (technology lead for expansion across the US, Canada, Australia and now India), the platform encourages small, consistent check-ins to spot early signs of stress, anxiety or burnout before they escalate.
The launch featured a live demonstration of core features, quick mental fitness assessments, data-driven personal insights, wellbeing dashboards, and tools tailored for individuals, workplaces, schools and communities. By making early awareness simple and accessible, Give Me Five aims to foster supportive environments where people feel equipped to act sooner rather than later.
Give Me Five co-founder Brendan Fahey said, “Give Me Five was created with a simple idea that small, consistent check-ins can make a meaningful difference in how we understand and support mental fitness. By making early detection accessible through technology, we hope to empower individuals, organisations, and communities to recognise challenges sooner and build stronger systems of care and support.”
The platform arrives as mental health conversations in India gain urgency, with rising awareness of workplace stress, student burnout and everyday emotional load. Give Me Five positions itself as a preventive companion less about crisis response and more about daily maintenance for the mind.
In a world that tracks every step and heartbeat, Give Me Five quietly reminds us the most important metric is still how we feel—and sometimes all it takes is five minutes and a honest pause to keep the balance from tipping.
