MAM
McDonalds TVC promotes the ‘Happy Meal’ experience
MUMBAI: Today with intense competition in the food sphere thinking outside the box is becoming increasingly important. Fast food major McDonalds claims to have done just that with a new Happy Meal experience.
The initiative will feature enhanced Happy Meal Menu offerings as well as a number of new restaurant initiatives. A few days ago a television ad went on air to communicate the launch to audiences across the country. The television film highlights how the emotional bond between a mum and child are translated into magical moments through a unique experience at McDonald’s.
Through a variety of new programmes and innovative restaurant transformations, McDonald’s restaurants will aim to increase its special bond with kids and establish an emotional connect with mums.
The New ‘Happy Meal’ menu will for the first time include the kids favourite fries and distinctive toys for the young boys and girls – Galidor for boys and Hello Kitty for girls. A fresh new look is also being given to the packaging of the ‘Happy Meal’ menu box to actively engage the attention of the child.
Additional in restaurant initiatives for the kids include new playpens, Sony play stations, toy machines, Ronald merchandise and Ronald footprints leading up to a special kid counter – where they can order the food themselves.
Kiddie fun tours will also be organised and the child will be encouraged to make his own shake or ice-cream, a small gesture to make him feel special. The hostesses will offer free delight cones to kids and will also play games with them.
McDonald’s has also tied up with Nokia cellphones to share the experience of faster mobile technology to its customers. Kids visiting the restaurants can get themselves clicked on a Nokia cell phone, wearing a Galidor or a Hello Kitty outfit. The picture will be presented to the child in a frame with his/ her Happy Meal box.
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
