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Hutch launches devotional caller tune service
MUMBAI: After film song tunes and then the real songs as caller tunes, now it is the turn of devotional tunes. Cellular service provider Hutch has launched devotional caller tunes for its subscribers in Delhi.
Subscribers can dial 123 from their Hutch phone and say ‘Caller Tunes’ followed by ‘Devotional’ to set popular aartis and bhajans as their caller tunes. Over 50 devotional caller tunes are being offered in diverse regional languages such as Hindi, Punjabi, Bengali, Tamil, Telugu and Kannada.
Speaking on the introduction of this new segment of Caller Tunes, Hutch operations director Sanjoy Mukerji said, “Hutch constantly innovates in its value added services to enhance the subscriber’s experience of our service and at the same time reach out to a wider audience. Our latest offering will not only help subscribers use their favourite devotional songs as Caller Tunes, but will also add to the rich content that already marks this service.”
Caller Tunes which Hutch launched in October offers tunes in Bollywood, International, Punjabi, Record-My-Own, Indi Pop, Dialogues, Hutch Tunes, Instrumental, Shuffle-Your-Tunes, and Whacky Sounds at a nominal fee of Rs. 30 a month for three caller tunes for free and additional caller tunes are charged at rate of Rs. 10 per song, informs a comapny release.
MAM
Ritz Media World appoints Neeti Bhargava as chief content and client solutions officer
Seasoned radio leader to steer content and client strategy in AI era
NEW DELHI: Ritz Media World has appointed Neeti Bhargava as chief content and client solutions officer, strengthening its leadership team as brands ramp up investment in content-led, multi-platform engagement.
With more than 18 years in radio, media and content creation, Bhargava brings a storyteller’s instinct and a strategist’s eye to the role. Her career spans leading radio networks such as Red FM 93.5, Reliance Big FM 92.7 and My FM of the Dainik Bhaskar Group, where she shaped on-air formats, refined programming strategy and curated music and listener engagement initiatives that resonated beyond the airwaves.
Over time, her remit expanded from studio consoles to brand consoles. She has led voice-driven campaigns, crafted branded content, developed digital formats and delivered live experiences, blending creativity with commercial clarity. Her experience across content production, marketing strategy and creative leadership has given her a keen understanding of how audiences interact with brands across platforms.
In her new role as chief content and client solutions officer, Bhargava will oversee the agency’s content strategy and work closely with clients to design integrated campaigns spanning audio, digital and on-ground platforms. She will also guide internal teams to ensure consistency, quality and clarity in brand communication.
Ritz Media World founder Ritz Malik, said Bhargava’s cross-platform expertise comes at a pivotal moment for the industry. As marketing becomes increasingly data-informed and supported by AI tools, he noted, the need for authentic and well-crafted storytelling has only intensified. Her leadership, he said, will help the agency deliver campaigns that are both creatively strong and strategically sound.
Bhargava said today’s content landscape is shaped by evolving consumption patterns and technology-led media planning. While AI enhances efficiency and insight, she emphasised that compelling storytelling remains central to meaningful brand engagement. She added that she is excited to contribute to building integrated content that connects with audiences across formats.
The appointment reflects Ritz Media World’s focus on sharpening its content capabilities as brands seek smarter, data-backed ways to stay relevant in an increasingly crowded media marketplace.
