MAM
Online ad spend in the UK grows by 19 per cent
LONDON: Britain’s advertisers have reposed their faith in the Internet. Net advertising spend in the UK grew by 19 per cent year on year to ?196.7m in 2002, according to a survey by PricewaterhouseCoopers and the Interactive Advertising Bureau (IAB).
The survey states that large advertisers have started returning to the online platform after the dotcom bust. However, the Internet is still lagging behind the traditional media – merely 1.4 per cent of the total amount spent on behind television, radio and billboards.
IAB chairman and former chief executive of ITV Richard Eyre was quoted as saying that there is a perceptible change in the mindset as far as Internet advertising is concerned.
The survey adds that the sharp rise can be attributed to aggressive selling by professional sales teams; leveraging improved research; and the increasing amount of time consumers spend on the internet. It also added that mega brands can track the effectiveness of their ads more easily whenever they use advertising on the Net.
The IAB has targetted taking more than 2 per cent slice of the total advertising pie by 2004. IAB’s Eyre has urged online media owners to dream and aspire to set their sights higher to anything between 8-10 per cent.
MAM
Shanu Singh steps down as director – The Economic Times brand at BCCL: Reports
Marketing leader joined BCCL in July 2025 to lead brand strategy for the business daily
MUMBAI: Shanu Singh has stepped down from her role as director of The Economic Times brand at Bennett, Coleman & Co Limited, according to reports.
Singh joined the company in July 2025 to lead brand strategy and integrated marketing initiatives for the flagship business daily across platforms. During her stint, she worked on strengthening brand positioning, deepening audience engagement and advancing advertiser-focused initiatives.
A marketing executive with nearly two decades of experience, Singh previously served as chief marketing officer at ASK Asset & Wealth Management. She has also held senior roles at Standard Chartered Bank and Kotak Mahindra Bank.
Her next move has not yet been announced.
