MAM
HCL ‘Bridge Tournament’ offers highest prize money in 3 years
MUMBAI: The third annual ‘Bridge Tournament’ commencing 12 August to 15 August at Hotel Radisson, Noida is being sponsored by HCL Corporation under the chairmanship of Shiv Nadar.
This time round, the prize money which is stated as more than 9,00,000 is the highest since its running for last three years.
The tournament has a participation of 60 teams from all over India which includes best of the breed teams like “Formidables” which will represent India in the World Championship being held at Portugal on 26 October.To add and give it an international flavour, 4-5 teams from Pakistan have also confirmed their participation .
The tournament started by Kiran Nadar in memory of her father two years ago, offers the highest prize money in India and compares well above some other tournaments in the neighbouring countries including Japan, Dubai, Pakistan, Hong Kong etc. According to the release, there is an overwhelming sense of optimism among the bridge fraternity that within next few years, this tournament will grow and attract players from all over the world.
On the concluding day 15 August Kapil Dev will be the honoured chief guest , along with other dignitaries, at the prize distribution ceremony.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
