MAM
Hungama TV’s first ‘Hungamathon’ ready to get, set, go
MUMBAI: Hungama TV’s first mini marathon for kids, Surf Excel Hungamathon, is ready to roll on 23 October in Mumbai.
Apart from Total Sports & Entertainment India Pvt Ltd, which will be managing the event, Hungama TV has also joined hands with the Maharashtra Amateur Athletic Association (MAAA) in Mumbai and Delhi State Athletic Association (DSAA) who will be conducting the event in Mumbai and Delhi respectively.
Surf Excel Hungamathon will take place in Mumbai at the Bandra Reclamation and in Delhi on 30 October at Jawaharlal Nehru Stadium.
Thousands of kids in both the cities have already registered for Hungamathon, says UTV senior vice president marketing and communications Siddharth Roy Kapur. The grand finale will have a carnival-like atmosphere, with non-stop hungama, wherein kids will also get the opportunity to meet and interact with some of the Hungama TV characters.
Some of the brands that are associated with Hungamathon are Kotak Life Insurance, Peppy, Priya, Dukes, Safal and Manickchand Oxyrich Mineral Water.
Says MAAA general secretary Adille Sumariwalla, “Maharashtra Amateur Athletic Association is committed to the development of athletics in the state and we will extend all the support of the cause of athletics promotions. Hungamathon will provide a platform for kids to showcase their sporting talent and spirit and experience the joy of running. We hereby invite every school to come forward and participate in this event.”
MAAA, Sumariwalla informs, will be looking after all the technical aspects of the Hungamathon, which comprises the rules and regulations of the run as also the water points, ambulance points and first-aid points at various intervals of the Hungamathon.
Total Sports & Entertainment India Pvt LTDmanaging director Navneet Sharma says, “This is a truly unique event where kids get to showcase their talent and their skills. Kids are the future and by touching their lives through this run we are trying to make them enjoy every aspect of their childhood. The Hungamathon provides the ideal platform for kids to maintain the competitive spirit and also to have fun.”
Sharma is of the belief that there is a lot of clutter in the kids’ space today where all the players are vying to grab kids’ attention. “We felt that this was one area, which was clutter free and there is a whole lot of activities that one can do here,” he said.
Hindustan Lever Limited’s marketing manager (laundry) Ashok Ganapathy adds, “It is imperative for today’s children to participate in outdoor activities as games and outdoor play are essential for their development. The myriad benefits of getting dirty in the outdoors just cannot be replaced. Surf Excel as a brand fully endorses their view and believes that dirt is good as it is central to provide valuable experiences especially for children. To reinforce our commitment to this concern, we have partnered with Hungamathon 2005.”
Hungama TV has unleashed a 360 degree marketing and promotions campaign for Hungamathon. School contact programmes in Mumbai and Delhi, outdoor, on-line and print campaigns have been rolled out for the same, says Kapur.
Speaking on the spread of Hungamathon to other cities in the near future, Kapur says, “We started out with two cities because we wanted to first gauge the response we were going to get for this new initiative. Going by the overwhelming initial response, we are certainly looking at taking Hungamathon to other cities next year.”
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
