MAM
Interactive Television weaves brand promos around ‘Bunty aur Babli’
MUMBAI: Interactive Television Pvt. Ltd., a pioneer in the rapidly expanding movie marketing industry in India, has come up with innovative promotions for brands like Fair Ever, Nyle Shampoo (Cavin Kare) and Veet in the movie Bunty aur Babli.
The movie stars Amitabh Bachchan, Rani Mukherjee and Abhishek Bachchan.
Interactive Television offers services to its clients ranging from sponsorship of films, film festivals (urban and rural), ticketed film promotions, in-film branding, in-theater branding, special screenings and premieres.
The company has planned a series of exciting and fun filled brand promotions for their client’s Cavin Kare.
For Cavin Care, the promotions kicked off on the day the movie released across 32 cinema halls – 16 in UP and Maharashtra each. The promotion includes the following: ad film on both the brands to be aired in all the screens, free sampling of both the products and exciting contest during the movie with prizes to be won.
The promotions for Veet will start from 3 June in the following cinema halls: DT Gurgaon, Wave Noida, PVR Saket, Priya and Chankaya.
Interactive Television is a seven-year old company with offices in Delhi, Mumbai, Bangalore, Calcutta, Hyderabad, Chennai.
The company has been responsible for immense value adds to promotions for corporates like Samsung, HLL, Maruti, ITC Foods, HLL, SAB, UB, Reckitt Benckiser, Hutch, Start Movies, Zee Cinema, Aviva, ABN Amro, ICICI, ESPN, Godrej, Spice Telecom, Hero Honda, Seagram, GPI, Coca-Cola, Nestle, Dabur, BPL, LG, Perfetti, Bacardi and Eveready.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
