MAM
Xerox India takes on HP in printers, scanners segment
BANGALORE: Xerox India Ltd. (XIL) has announced plans to expand its presence in new product categories of the Indian market. As part of this endeavor, Xerox will strengthen its product portfolio in India and enter new product categories namely projectors and scanners.
As a start, Xerox is launching six scanners and two projectors in the Indian market. With this launch, Xerox will have an offering of over 100 products in India.
For better streamlining, Xerox has re-oriented into three main business groups- the New Office Group (NOG), the Production Systems group and Xerox Global services group.
The new products launched by Xerox are a part of its NOG which also happens to be a key business group for Xerox in India and offers a comprehensive range of black & white and color document management products that include printers, copiers, advanced multifunction systems, faxes, and office supplies such as paper and consumables, stated an official release.
The NOG has identified ‘MFD adoption’, ‘Color Everywhere’ and ‘Two-Tier’ distribution model as the key business priorities for 2005. XIL wants to grow their printer and A4 MFD business and replace the space occupied by inkjet printers with their MFD laser printers and monochrome printers with color printers. To achieve this, XIL has played with pricing to compete with HP. Xerox is a recognized brand name, XIL plan to create a demand for the brand.
XIL MD Andrew Horne said, “By expanding our presence across new market segments, we will cater to a larger base of customers in India. I am confident that our industry leading range of scanners and projectors will prove to be extremely popular and will give Indian customers access to the ‘best in class’ technologies and products from the Xerox world.”
Outlining the market potential of the new segments, Natesh Mani, executive director, NOG, XIL said, “The scanner and projector markets offer a tremendous business opportunity for Xerox. We are committed to providing the Indian channel community a strong value proposition to help us develop long-term partnerships and become a vendor of choice. The launch of our new product categories is a strong testimony of the R&D investment made by Xerox, as globally two-thirds of Xerox’s current technology sales come from products launched in the past two years”.
To create an effective national channel network, Xerox had recently implemented its ‘two-tier’ distribution model in India. XIL has signed five partnerships recently with Redington India Limited and Ingram Micro as its national distributors and with Salora International, Micromax and Ansatta as its regional distributors. XIL has also partnered with ACCEL ICIM and Godrej Prima as its service partners and with eSys Information Technologies as its supplies distributor, the release added.
The new products launched by Xerox in India include the Xerox DP 820 and Xerox DP 1011 projectors and the scanner range that includes: Xerox 2400, Xerox 4800, Xerox Documate 510, Xerox Documate 520, Xerox Documate 250 and the Xerox Documate 252.
The projectors and scanners will be distributed through Xerox’s ‘two-tier’ distribution model. Xerox currently has a network of three national and two regional distributors, further supported by 620 channel partners and over 1,000 resellers in India. JWT handle the XIL account.
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
