MAM
Xerox India takes on HP in printers, scanners segment
BANGALORE: Xerox India Ltd. (XIL) has announced plans to expand its presence in new product categories of the Indian market. As part of this endeavor, Xerox will strengthen its product portfolio in India and enter new product categories namely projectors and scanners.
As a start, Xerox is launching six scanners and two projectors in the Indian market. With this launch, Xerox will have an offering of over 100 products in India.
For better streamlining, Xerox has re-oriented into three main business groups- the New Office Group (NOG), the Production Systems group and Xerox Global services group.
The new products launched by Xerox are a part of its NOG which also happens to be a key business group for Xerox in India and offers a comprehensive range of black & white and color document management products that include printers, copiers, advanced multifunction systems, faxes, and office supplies such as paper and consumables, stated an official release.
The NOG has identified ‘MFD adoption’, ‘Color Everywhere’ and ‘Two-Tier’ distribution model as the key business priorities for 2005. XIL wants to grow their printer and A4 MFD business and replace the space occupied by inkjet printers with their MFD laser printers and monochrome printers with color printers. To achieve this, XIL has played with pricing to compete with HP. Xerox is a recognized brand name, XIL plan to create a demand for the brand.
XIL MD Andrew Horne said, “By expanding our presence across new market segments, we will cater to a larger base of customers in India. I am confident that our industry leading range of scanners and projectors will prove to be extremely popular and will give Indian customers access to the ‘best in class’ technologies and products from the Xerox world.”
Outlining the market potential of the new segments, Natesh Mani, executive director, NOG, XIL said, “The scanner and projector markets offer a tremendous business opportunity for Xerox. We are committed to providing the Indian channel community a strong value proposition to help us develop long-term partnerships and become a vendor of choice. The launch of our new product categories is a strong testimony of the R&D investment made by Xerox, as globally two-thirds of Xerox’s current technology sales come from products launched in the past two years”.
To create an effective national channel network, Xerox had recently implemented its ‘two-tier’ distribution model in India. XIL has signed five partnerships recently with Redington India Limited and Ingram Micro as its national distributors and with Salora International, Micromax and Ansatta as its regional distributors. XIL has also partnered with ACCEL ICIM and Godrej Prima as its service partners and with eSys Information Technologies as its supplies distributor, the release added.
The new products launched by Xerox in India include the Xerox DP 820 and Xerox DP 1011 projectors and the scanner range that includes: Xerox 2400, Xerox 4800, Xerox Documate 510, Xerox Documate 520, Xerox Documate 250 and the Xerox Documate 252.
The projectors and scanners will be distributed through Xerox’s ‘two-tier’ distribution model. Xerox currently has a network of three national and two regional distributors, further supported by 620 channel partners and over 1,000 resellers in India. JWT handle the XIL account.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
