MAM
Reliance Infocomm TVC with Viru premieres on DD during India-Holland match
MUMBAI: Reliance Infocomm will premiere its new commercial featuring Virender Sehwag during the cricket World Cup telecast on DD today when India commences its battle.
A Nimbus statement says that media reports indicating that Reliance Infocomm has decided to give DD a miss on the World Cup are untrue. The statement reiterates that Reliance Infocomm has bought a large volume of airtime and entered into an all match ad deal with Nimbus starting from the India-Holland match.
Given that Nimbus had introduced Flexi Buy options for the first time on World Cup telecasts, many advertisers have chosen to pay the premium and go the pick and choose route. Accordingly, several major advertisers not seen on the opening match will be unveiled at varying stages of the 43-day long tournament.
This includes majors such as Nestle, Reckitt Benkeiser, Reliance Infocom, LML, Hutch/Orange, Nirma and over 2 dozen more.
Nimbus officials also claim that they have completely sold out every second of time on all the pool matches, over 94 per cent of the super sixes time and over 91 per cent of semi finals and final time. Given a reasonable run by the Indian team in the pool matches, Nimbus expects that the remaining spots for the 2nd and 3rd phases will sell out soon.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
