MAM
AdFest to be held in Pattaya despite Tsunami terror
MUMBAI: The world’s most powerful earthquake in more than 40 years triggering massive tsunami in more than 10 countries has not stopped the biggest Asian creative awards show – The 8th Asia Pacific Advertising Festival.
The AdFest will be held from 10 to 12 March 2005 and the deadline for sending in entries has been extended to 31 January. AdFest will be held in Pattaya.
With the recent tsunami near the Indonesian island of Sumatra and other countries in Southeast Asia, the organizing committee of the 8th Asia Pacific Advertising Festival extended its sympathies to the friends and families of those people who lost their lives as a result of the tidal waves that hit some coastal regions in several countries of Asia, including the island of Phuket, located in the southern part of Thailand.
Fortunately, while some very minor tremors were felt in Bangkok, the capital city of Thailand, the earthquake and the resulting tidal waves did not have any effect on Pattaya or any other cities and resorts, situated around the Gulf of Siam.
The committee has also assured all those who are scheduled to travel to the Festival in Thailand – that Pattaya did not experience any ill effects of the earthquake and tidal waves thanks to the city’s geographical location and the nature of the mountainous terrain that surrounds it from several sides.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.








