MAM
McDonald’s prepares to ‘Go Active!’ for Olympics
MUMBAI: There are less than 100 days to go before the biggest sporting spectacle of the year – the Olympic Games in Athens kicks off. Fast food major McDonald’s which is the events official restaurant is preparing to Go Active! with a variety of Olympic initiatives showcasing the company’s ongoing commitment to balanced, active lifestyles and the spirit and ideals of the Olympic Games.
It will launch a global advertising campaign in this regard. They will include TVCs featuring athletes like basketball star Yao Ming.
McDonald’s outlets around the world will offer a combination of special restaurant promotions and Olympic-themed advertising and packaging to celebrate Games. Sixteen countries throughout Europe, including Greece, will feature a Go Active! Adult Happy Meal programme. This will offer a Premium Salad, bottled water and stepometer during the Olympic Games time period McDonald’s Australia McDonald’s Japan will come up with an Olympic-themed game featuring instant-win and premium prizes. In China McDonald’s will offer an Olympic-themed promotion Gold Medal Selections.
McDonald’s became an official sponsor of the Olympic Games in 1976. During the Games, McDonald’s expects to serve more than 230,000 Big Mac sandwiches, 400,000 servings of French Fries, 220,000 orders of Chicken McNuggets and 100,000 Premium Salads.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
