MAM
ICC World Cup 2007 partners to promote event in India & Caribbean
MUMBAI: ICC Cricket World Cup 2007 officials and the tournament’s official global partners have agreed to work closely to promote the event, particularly in India. The event will air on Max in India.
Representatives from three of the four official global partners, Hero Honda, LG and Pepsi, held discussions on this matter and other related issues with ICC commercial manager Campbell Jamieson, ICC Cricket World Cup 2007 MD and CEO Chris Dehring and ICC corporate communications director Marvia Roach in Delhi, India, a few days ago.
Roach says, “The purpose of this meeting was to examine the communications and promotional plan for ICC Cricket World Cup 2007 and to see where there could be synergy between CWC 2007 planning and sponsor activity. Since India is the largest television market for international cricket, heavy promotion of the ICC CWC 2007 there is of great importance to the sponsors, and we are keen to share the excitement of the build-up to the event with the millions of fans in that country.”
She also disclosed that a commitment was undertaken to hold a Caribbean showcase, with sponsor support, during the first half of next year in India. This event will promote ICC Cricket World Cup 2007 which will be hosted across nine Caribbean nations, with 16 teams vying for the title. The ICC Champions Trophy takes place in India next year.
“Apart from highlighting our brand, mascot and other aspects of the tournament, we will will also showcase the rich and diverse culture of the Caribbean that will help to make the ICC Cricket World Cup 2007 a very successfull event,” Roach added.
She also noted that the ICC CWC 2007 is already working on a number of promotional activities that would be extended to other major cricketing nations over the next 12 months.
Nimbus Sport International head of events and sponsor services Thomas Lavenant which represents the sponsors, thanked the ICC and CWC 2007 officials for travelling to India for the meeting.
“Good progress was made towards the promotion of the ICC Cricket World Cup 2007 outside the Caribbean, in particular in India. We look forward to a continued fruitful working relationship with CWC 2007, and in this regard Chris Dehring’s presence at the meeting illustrates CWC’s efforts to involve the sponsors in staging the Best Cricket World Cup Ever,” said Lavenant.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
