Brands
TheMathCompany renews brand identity as MathCo
Mumbai: TheMathCompany, a global leader in Enterprise AI and analytics unveiled its new brand identity as MathCo. The refreshed identity illustrates the strides made by the company across all dimensions in a short span of seven years. The brand reflects the company’s ambition to lead in the age of AI and positions it firmly to be the partner-of-choice in this dynamic space.
With a unique proposition of enabling IP ownership, MathCo is trusted by leading Fortune 500 and Global 2000 enterprises. The promise to equip clients to be self-sufficient in their AI and analytics journey is at the heart of this transformation. Represented in the lead message of ‘Own Your Intelligence,’ the new identity is a bold assurance to companies about owning and activating their intelligence. For its employees, MathCo continues to foster an open, collaborative culture that empowers them to tackle high-impact problems for global businesses. MathCo provides exciting growth opportunities to the Mathemagicians, values capabilities and attitude over experience, and thereby enables them to ‘Leave a Mark’.
As part of this refresh, MathCo’s proprietary platform Co.dx is updated and upgraded with best-of-breed GenAI capabilities and has been rechristened as NucliOS. With AI/ML widgets, solution blueprints, app builder, visual templates, and conversational bot, it serves as the foundation of connected intelligence for large organizations.
MathCo CEO & co-founder Sayandeb Banerjee said, “Since its inception, MathCo has focused on enabling clients to be self-sufficient. As AI becomes central to corporate strategy, enterprises are seeking complete proprietary rights to their data assets. Our reimagined identity aligns this mission and purpose with our brand narrative, bringing this promise to life.”
The dynamic and contemporary visual identity revitalizes every interaction and symbolizes MathCo’s unwavering commitment to client empowerment. At the heart of MathCo’s visual language is the concept of ‘Active Neuron Grid’. Just as a neuron is the core of intelligence in living organisms, the grid serves as the connective and supportive force, guiding design, and expression of the brand. The versatile and scalable wordmark humanizes data and analytics. Company’s symbol is called the Spark of Intelligence and denotes the spark that connects and drives us forward. Modern yet understated colors reflect a youthful spirit while invoking a sense of calmness. The lead message, ‘Own Your Intelligence’ is more than just words. It is a call to action, and a reminder that organizational intelligence is a critical asset to retain complete control of.
MathCo co-founder & president, technology & growth Anuj Krishna said, “One of the persistent challenges that our clients mention frequently is to dismantle silos in decision making process. As the foundation of Connected Intelligence, NucliOS effectively addresses this demand. With customizable frameworks, the AI-powered platform is at the heart of our new brand and represents the future of informed decision making.”
MathCo COO & co-founder Aditya Kumbakonam said, “The emergence of GenAI and LLMs has ushered in a whole new dimension in the world of AI & Analytics. During the last year, MathCo has built robust capabilities to help our clients prepare for this change. Through our well-defined brand strategy and a vibrant look, we are crafting a platform aligning our strategy to our visual identity.”
Founded in 2016, MathCo builds custom AI and advanced analytics solutions focused on enterprise problem solving through its innovative hybrid model. With a commitment to self-sufficiency and empowerment, MathCo transfers ownership of intellectual property to its clients, allowing them to scale their proprietary applications efficiently without ever compromising on data security.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
