MAM
Fiat cuts prices of flagship model Palio
BANGALORE: Fiat India Private Ltd has announced a cut down on the prices on its flagship model Palio. The price reduction from Fiat, with immediate effect in Mumbai, will be implemented for all the three Palio models. Price reduction in other cities will be made over the next few days.
With this reduction the top end model Palio -1.25 litre ELX will now be available at Rs. 4.15 lakh which means Rs. 22,000 less than its current mark up, states an official release.
Speaking on the price cut, Fiat India Pvt Ltd MD Paolo Castagna said, “Fiat in order to beat the competition of Swift and Getz has reduced the Prices of Palio 1.25 ELX from Rs. 4,37,000 to Rs. 4,15,000. The customers would benefit a reduction of Rs. 22,000. The price of Palio 1.25 EL will be reduced accordingly.
The new prices are effective immediately. “We have recognized various roadblocks and understand the need to create the required consumer confidence making Fiat the most preferred choice. With a renewed brand strategy, focusing on the premium end of the growing automobile sector we have also recently launched a state-of-the-art service station in Gurgaon,” added Castagna.
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
