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China bitten by the reality TV bug

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MUMBAI: The reality TV genre is creating waves in China. A new show which has been modelled on The Apprentice sees contestants pitching their plans for start-up businesses. The show is called Wise Man Takes All and received thousands of applications.

The one with the best proposal will win $123,000 and the chance to use the winnings as start-up capital. Losing contestants will not be subject to the famous catchphrase, “You’re Fired”.

Wise Man Takes All is the latest in a line of reality TV productions to have captured the imagination of the Chinese people, more used to a diet of historical soap operas, game shows and propaganda.

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Each of the 10,000-plus applicants for the show have had to submit a business plan outlining how they would spend the prize. The applicants, aged between 20 and 40, will be whittled down to 16 who will be on the show in preliminary interviews to be held in Beijing, Shanghai, Chongqing, Wuhan and Shenzhen.

One of Shanghai’s biggest property tycoons, Vincent Lo Hongshui is a backer. Most of the plans submitted are linked to the IT industry,

Most of China’s 350 million households have televisions and 40 million sets are sold each year. There are now more than 3,000 television stations in China, most of which are local rather than national, and the government has outlined plans to expand the fledgling cable TV network. Advertisers are scrambling to take advantage of the huge audiences.

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Hollywood

Paramount eyes $24bn Gulf support to fund Warner Bros Discovery merger: Reports

Sovereign funds line up funding as media giants chase streaming scale

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NEW YORK: Paramount Skydance is in talks to secure nearly $24 billion in equity commitments from Gulf sovereign wealth funds to support its planned takeover of Warner Bros. Discovery, according to a WSJ report.

The funding push comes as Paramount Skydance advances its proposed $110 billion deal for Warner Bros. Discovery, which carries an equity valuation of $81 billion and is expected to close in the third quarter of 2026.

At the heart of the financing plan are three major Gulf investors. Saudi Arabia’s Public Investment Fund is expected to contribute roughly $10 billion, while the Qatar Investment Authority and Abu Dhabi-based L’imad Holding are likely to make up the remainder.

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Crucially, the proposed investments are structured as non-voting stakes. This means the Gulf backers would not have direct control in the combined entity, a move designed to ease regulatory concerns in the United States. Paramount executives reportedly do not expect the deal to trigger scrutiny from bodies such as the Committee on Foreign Investment in the United States or the Federal Communications Commission.

If completed, the merger would bring together a formidable portfolio of entertainment and news assets, including CNN and CBS. The combined entity aims to better compete in a fast-evolving media landscape where streaming platforms are steadily pulling audiences away from traditional television.

The deal reflects a broader shift in global media, where scale is increasingly seen as essential to survive the streaming wars. By pooling content libraries, technology and distribution, Paramount Skydance and Warner Bros. Discovery are betting on size and synergy to drive future growth.

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The involvement of deep-pocketed Gulf investors also underscores the growing role of sovereign wealth in shaping global media consolidation, particularly at a time when high-value deals demand equally large financial backing.

With shareholder votes and regulatory milestones still ahead, the proposed tie-up remains one of the most closely watched media deals of the year. If it clears the final hurdles, it could redraw the competitive map of the global entertainment industry.

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