GECs
Zee to have digital media asset management
NEW DELHI: Zee Telefilms Limited and IBM Global Services India Ltd. have entered into an agreement to develop end to end digital media asset management solution using cutting edge technologies that will optimize the asset acquisition, development and broadcast playout.
Announcing the initiative Punit Goenka, director, Zee Telefilms said, “Zee has always been in forefront of deploying emerging technologies for business solutions. With the implementation of Zee Asset Management Solution (ZAMS), we will be the first company in India to have end-to-end technology platform for digital acquisition, development and playout of entertainment content.”
Adding further Goenka said, “While selecting the technology and partner for implementation, the Zee team focused for scalability, performance and partner’s expertise in successful implementation was given prime consideration. As IBM met most of our requirements, we have selected them for this implementation. We are confident that we will have mutually beneficial partnership with IBM for this gigantic strategic initiative.”
The implementation will enable Zee to streamline and optimize the process involved in enterprise content management, deliver content to emerging mediums like IPTV, HDTV, video on mobile and video on demand. This will also reap the benefits of leveraging intellectual properties to earn additional revenues.
The entire initiative will take approximately 12 months of implementation and integration at Zee headquarters in Mumbai and broadcast center at Noida (on the outskirts of Delhi).
The estimated cost of entire implementation and digitization of existing assets will be over $ 7 million.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
