GECs
Manoj Tiwari inaugurates B4U’s new North office
Mumbai: B4U Network comprises of popular Channels B4U Music B4U Movies B4U Kadak B4U Bhojpuri & recently launched Dhamaka Movies. The channels are entertaining millions of viewers on FTA platforms and are one of the eminent players on the said platform.
B4U is an iconic brand and has been a significant player in Movies, Music and Regional genres. As a Mass Specialty Entertainment Network, the network has been entertaining viewers for over two decades with diverse high-quality content.
Growing significantly the network has acquired a swanky new Office at Windsor Grande a prominent & upscaled commercial address in Noida.
The office was inaugurated by the eminent personality Shri Manoj Tiwari. BJP MP from Delhi who is also a renowned actor and singer. He was gracious enough to spend time with the team and made the inauguration a very special event.
On this occasion, Pawan Kumar Sharma (CRO-B4U) commented that Manoj Tiwari ji apart from being an eminent political leader, is also a stalwart in Bhojpuri Cinema, his immense experience & insights will be extremely valuable for not only B4U Bhojpuri, but Industry as whole. We are extremely grateful to him for sharing his creative wisdom with us.
B4U Bhojpuri launched in 2019 has seen robust growth and is currently amongst the top channels in the Bhojpuri Regional movie space.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
