MAM
MTDC targets corporates with offers at resorts
MUMBAI: In a bid to push its resorts the Maharashtra Tourism Development Corporation (MTDC) is offering corporates offers and schemes on all its properties in the State.
Under the Deposit Scheme package, an organisation that ties up with MTDC can avail of exciting discounts on all MTDC properties. Employees can choose from a range of destinations like the pristine beaches of Tarkali, Ganpatipule and Harihareshwar or heritage sites like Ajanta Ellora, Karla and Lonar crater. MTDC states that from sanctuaries like Pench and Tadoba to forts at Ratnagiri and Sindhudurg, there is something for everyone.
MTDC states that its resorts also provide visitors a chance to combine business and pleasure with fully equipped conference halls such as the facilities at its’ Karla property. Only 114 kms from Mumbai by road, Karla, known for its Chaitya caves is the perfect destination for a weekend training programme. The New India Insurance Company had booked the MTDC Karla facility for their training programmes for all levels of management for more than a year. MTDC states that it offers packages that inclusde accommodation, food and conference facilities.
Even the Deccan Odyssey, the royal Indian luxury train, offers a conference hall called Samvad. It boasts of a fully equipped business centre. Other facilities on the train like a health spa, gymnasium, beauty parlor and ayurvedic spa make it the best place to combine work with sightseeing. Among the organisations that have enjoyed this unique offer are well known London based corporates, Lloyd Adriatico Incentive Group and the South India March. Organisations can avail of the Deccan Odyssey tour package and facilities at regular rates from October 2005.
MAM
T20 WC 2026 ad volumes rise 4 per cent despite fewer brands: TAM report
Fewer brands, bigger bets: India matches and top players drive ad surge
MUMBAI: Advertising during the ICC Men’s T20 World Cup 2026 may have become leaner in participation, but it certainly packed a stronger punch. A new analysis by TAM Media Research shows that ad volumes per match rose by 4 per cent compared to the 2024 edition, signalling sharper spending even as the advertiser base narrowed.
The numbers tell a tale of two trends. On one hand, the overall count of categories, advertisers and brands dropped steeply by 55 per cent, 63 per cent and nearly 68 per cent respectively versus the ICC Men’s T20 World Cup 2024. On the other, those who stayed in the game appeared to spend more aggressively, driving higher ad intensity across matches.
India’s pulling power remained unmistakable. Matches featuring the Indian team generated 66 per cent higher ad volumes than non-India games, underlining the country’s outsized influence on cricket’s commercial engine. The tournament final also saw an 18 per cent jump in advertising volumes compared to 2024, pointing to stronger monetisation at the business end of the competition.
The shift towards concentration was equally striking. The top five advertisers accounted for 39 per cent of total ad volumes, unchanged from the previous edition, but the names themselves saw a complete shake-up. OpenAI emerged as the leading advertiser with a 12 per cent share, followed by Coca-Cola India at 9 per cent and Mahindra & Mahindra at 8 per cent. Apollo Tyres and Reliance Consumer Products rounded off the top five.
A similar churn played out at the brand level, with no overlap in the top five brands between 2024 and 2026. At the same time, leading categories tightened their grip, with the top five accounting for 53 per cent of ad volumes, up from 42 per cent earlier. The cars category led the pack with a 15 per cent share, followed closely by e-commerce services at 14 per cent and aerated soft drinks at 11 per cent.
When it came to format, brevity ruled. Ads between 11 and 20 seconds dominated commercial breaks, making up over half of all spots, while shorter sub-10 second creatives followed as the next preferred choice.
The broader takeaway is clear. Even as fewer players entered the arena, those that did were willing to spend bigger and smarter. In a tournament where every over counts, advertisers seem to be playing a more focused, high-impact innings, betting on scale, timing and the enduring magnetism of cricket’s biggest stage.
