MAM
Vh1initiaties ticket 2 ride contest
MUMBAI: Vh1, the music & lifestyle channel, is organising a contest Vh1 Ticket 2 Ride which offers an all-expense paid trip to Amsterdam to witness Eminem, 50 Cent, Flipsyde and many more perform live and exclusive on 6 September.
According to a press release, Swapnil Kamble from Mumbai was the lucky one to win an opportunity to witness the U2 Concert live at Manchester courtesy Vh1.
In the same vein, Vh1 has tied up with Coffee Day Xpress, Planet M and Sify Max, whereby their customers across India will receive scratch cards that could entitle them to prizes.
But, for the grand prize, the participants have to tune in to Vh1 between 9 pm and 11pm for details on how you can win an all-expense paid trip to Amsterdam for the explosive Anger Management concert where Eminem, 50 Cent, Flipsyde and many more will perform live and furious, informs the press release. The contest closes on 22 August.
According to Vh1 general manager Keertan Adyanthaya, “For a music buff, it can’t get bigger than this – to be amongst thousands of screaming fans, amidst electrifying music and watching one’s music icons perform live. When we say ‘VH1 is your window to International Music, Icons and Lifestyle, we mean it literally.” He adds, “This is just the beginning of exciting times for Vh1 viewers in the months ahead.”
MAM
T20 WC 2026 ad volumes rise 4 per cent despite fewer brands: TAM report
Fewer brands, bigger bets: India matches and top players drive ad surge
MUMBAI: Advertising during the ICC Men’s T20 World Cup 2026 may have become leaner in participation, but it certainly packed a stronger punch. A new analysis by TAM Media Research shows that ad volumes per match rose by 4 per cent compared to the 2024 edition, signalling sharper spending even as the advertiser base narrowed.
The numbers tell a tale of two trends. On one hand, the overall count of categories, advertisers and brands dropped steeply by 55 per cent, 63 per cent and nearly 68 per cent respectively versus the ICC Men’s T20 World Cup 2024. On the other, those who stayed in the game appeared to spend more aggressively, driving higher ad intensity across matches.
India’s pulling power remained unmistakable. Matches featuring the Indian team generated 66 per cent higher ad volumes than non-India games, underlining the country’s outsized influence on cricket’s commercial engine. The tournament final also saw an 18 per cent jump in advertising volumes compared to 2024, pointing to stronger monetisation at the business end of the competition.
The shift towards concentration was equally striking. The top five advertisers accounted for 39 per cent of total ad volumes, unchanged from the previous edition, but the names themselves saw a complete shake-up. OpenAI emerged as the leading advertiser with a 12 per cent share, followed by Coca-Cola India at 9 per cent and Mahindra & Mahindra at 8 per cent. Apollo Tyres and Reliance Consumer Products rounded off the top five.
A similar churn played out at the brand level, with no overlap in the top five brands between 2024 and 2026. At the same time, leading categories tightened their grip, with the top five accounting for 53 per cent of ad volumes, up from 42 per cent earlier. The cars category led the pack with a 15 per cent share, followed closely by e-commerce services at 14 per cent and aerated soft drinks at 11 per cent.
When it came to format, brevity ruled. Ads between 11 and 20 seconds dominated commercial breaks, making up over half of all spots, while shorter sub-10 second creatives followed as the next preferred choice.
The broader takeaway is clear. Even as fewer players entered the arena, those that did were willing to spend bigger and smarter. In a tournament where every over counts, advertisers seem to be playing a more focused, high-impact innings, betting on scale, timing and the enduring magnetism of cricket’s biggest stage.
