Brands
Wardwizard unveils QuikShef and Snack Buddy range at World Food India 2023
Mumbai: Wardwizard Foods and Beverages Ltd, a prominent player in the food and beverage industry, will make a significant appearance at World Food India 2023. The event begins on 3 November and continues until 5 November at Pragati Maidan, Delhi. The company is showcasing its offerings at Stall No. Hall 5 – E14.
World Food India 2023 is a gateway to the Indian food economy, facilitating partnerships between Indian and foreign investors. Showcasing at the event, Wardwizard Foods and Beverages Limited brings a significant change to its product strategy by classification of its two distinct brand names for its extensive product portfolio. As of this announcement, all retail products will proudly bear the brand name “QuikShef,” while the HORECA (Hotel, Restaurant, and Catering) range will shine under the banner of “Snack Buddy.”
The company’s participation in World Food India 2023 underscores its commitment to cater to diverse customer segments, deliver exceptional culinary experiences and its forward-thinking approach to branding. The company welcomes B2B and export-focused visitors to explore its comprehensive range of products, complete with a fully equipped kitchen set up for guests to sample the culinary creations crafted by expert professionals.
Wardwizard Foods and Beverages Ltd. chairperson and managing director Sheetal Bhalerao shared her enthusiasm, stating, “We are pleased to be a part of World Food India 2023 and introduce our revamped product classification strategy. By clearly distinguishing our retail and HORECA product ranges, we aim to offer our customers greater clarity and a more tailored experience. We eagerly anticipate demonstrating our commitment to delivering high-quality and innovative food solutions that cater to the ever-evolving demands of consumers.”
At the Expo, Wardwizard Foods and Beverages will proudly display the extensive QuikShef retail range, which encompasses a variety of offerings, including Ready-to-Eat (RTE) meals, Frozen Products, spices and a delectable assortment of Sauces. Additionally, the Snack Buddy HORECA Range will also be prominently featured, adding culinary excitement and flair to the event.
Furthermore, the company has recently enriched its product portfolio with the launch of a new spice range, thoughtfully timed to blend well with the festive season of Navratri. This range is designed to cater to the distinct requirements and tastes of both culinary professionals and home cooks. This expansion underscores the company’s unwavering dedication to delivering innovative and top-quality products to the industry, with a mission to enhance the overall dining experience.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
