MAM
US woman’s portal iVillage teams up with yahoo! Search Marketing
MUMBAI: US woman’s portal iVillage which positions itself as internet for women has announced a distribution agreement with Yahoo! Search Marketing, formerly known as Overture Services. The agreement, which goes into effect on 1 September, 2005 brings Yahoo!’s suite of sponsored search, Content Match and Yahoo! Search products to iVillage’s 15.5 million unique monthly visitors.
iVillage will replace its existing Web search listings with results generated by Yahoo! Search, enabling iVillage visitors to benefit from access to the billions of Web pages in the Yahoo! search index. The Web search results will be accompanied by relevant advertising served by Yahoo! Search Marketing, which will deliver highly targeted sponsored search results to users searching online as well contextually-relevant Content Match advertising across the iVillage Network.
iVillage will share in the revenue generated when visitors click on a Yahoo!-served listing. iVillage chairman and CEO Douglas W. McCormick said, “Search and contextual advertising are both very important growth areas on the Internet and of increasing importance to iVillage. We are pleased to partner with Yahoo! Search Marketing Solutions to provide our visitors with the relevant and current information they seek. We are in a great position to expand iVillage’s brand equity as we look forward to working with partners, such as Yahoo!, to further customise our users’ experience.”
Yahoo! Search Marketing offers marketing services for companies doing business online. The group’s products and tools help businesses connect with highly motivated customers. Sponsored search from Yahoo! Search Marketing lists targeted, text-based ads in search results. Content Match complements the Sponsored Search program by displaying contextually-relevant listings alongside articles, product reviews
and more.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
