MAM
Mediaware launches TV deals management software
BANGALORE: Mediaware Infotech, an IT solutions provider for the advertising and media industry, has announced its ‘Television Deals Management Module’, a software that claims to help media buyers record their deal details through the tools provided to store crucial data pertaining to each TV deal.
The airing of the commercials on television follows the deals and include paid seconds, free commercial seconds (FCT) and bonus seconds, all of which need to be monitored and managed.
Deals can also get modified, terminated or aborted. Every subsequent TV release could be linked to the appropriate TV deal yielding Deal Monitoring reports including commitment versus consumption, summary and details of each deal, umbrella deals and incentives, states an official release.
This is where Mediaware’s `Television Deals Management Module,’ comes in, as all these complexities are built into the solution, the release asserts.
Most often, television buys are based on bulk commitments from media buyers and these may be for a financial year or just a single month. Commitments can be based on a property, a channel or a time slot.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
