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Ten Sports innovates with technology in Sri Lanka tri-series
MUMBAI: Sports broadcasting is introducing new technologies to better viewing. The latest innovation used by Ten Sports in the recently concluded triangular cricket series in Sri Lanka is the Dartfish technology. This allows viewers to see an athletic movement unfold before their eyes in time and space by compounding video images into a frame-by-frame sequence.
It was used to track the movement of the cricket ball to analyse leg before, run-outs and caught behind decisions. As had been reported earlier by Indiantelevision.com, the final of the tri series between India and Sri Lanka took Ten Sports to the top of the ratings heap.
On the advertising front too, Ten Sports introduced innovations. One of them was the Pepsi Drinks Break used solely by a single client. This involved the camera staying on the field and focussing on the Pepsi Drinks Trolley, in a reduced frame that has static images of Pepsi’s ‘Oye Bubbly’.
Group M national buying director – CTG Lakshmi Narasimhan says, “Advertising on cricket has been a time tested medium to reach out to consumers for our various clients. The association with the Indian Oil Cup has been satisfying and Ten Sports through sheer innovation has provided unique platforms to highlight our brands making the investments worthwhile. We are eagerly looking forward the next big thing, the Indo Pak series in January 2006.”
As had been reported earlier by Indiantelevision.com, title sponsor Indian Oil received exclusive ground branding rights to various on-field elements apart from prime branding during the telecast. Ten Sports used its on-air reach along with IndianOil’s own retail presence to generate consumer interest in the jointly promoted Lucky in Lanka consumer promotion. Seven winners got the opportunity to travel to the matches and participate in the toss before the beginning of every match..
Talking about the ratings, Ten Sports India MD Sharmista Rijhwani says, “This is a proud moment for us at Ten Sports to hold the distinction of the top slot amongst C&S programmes once again, following our success with the India tour of Pakistan in 2004. Though cricket will continue to be the driver as with any sports channel, we at Ten Sports believe in continuing to innovate and develop our marketing and promotional activities with the philosophy of ‘Entertainment Guaranteed’.”
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
