Comedy
Red FM explores comedy with two new shows
MUMBAI: Red FM has roped in popular TV entertainer Suresh Menon to host two comedy shows – Junior Post Office and Comedy # 1.
Junior Post Office show is about a post office that receives letters from children, addressed to famous celebrities. According to a media release, Suresh Menon will be answering the letters who also enthralls the audiences with his witty and humorous impersonation of the celebrities.
The show is mainly targeted at adults and explores the combination of child-like and witty, pun-intended, humorous replies. To maintain freshness and excitement, Suresh also impersonates a new celebrity each week.
Apart from Junior Post Office, Suresh will also tickle the listener with anecdotes and funny-liners on the new show Comedy # 1, where he plays Amitabh Bachchan, Sachin Tendulkar, Azharuddin, Angry Ganeshan, Love doctor and designer Honey Balker, Dilip Kumar, Michael Holding, Sunny Deol, Krishnamachari Shrikant, Sanjeev Kumar, Dharmendra, Anjan Daruwalla, Shahrukh Khan, Ajit the Loin, Nana Patekar and lots more, informs the release.
Said Red FM COO Abraham Thomas, “Junior Post Office is a unique show. We have tried to tap this with the combination of witty and intelligent replies from the been-and-seen it all celebrities. We were convinced that only Suresh Menon could do this show. We are the challenger brand…expect the unexpected from us.”
MUMBAI: If laughter is the best medicine, Sony Marathi seems to have found a way to bottle it and now, uncap it. After nine years, 950 plus episodes and a cult following that treats Maharashtrachi Hasyajatra (MHJ) like a weekly family ritual, the channel has taken the comedy blockbuster beyond the stage with MHJ Unplugged, a digital-only podcast that lets fans peek behind the punchlines.
Season 1 of MHJ Unplugged became an instant favourite, thanks to its refreshing premise: nine beloved MHJ artists dropping their on-stage personas to share raw, reflective, and often emotional stories. From childhood struggles to backstage chaos, each episode offered a rare, unfiltered look at the people behind Maharashtra’s most-watched comedy universe, a contrast fans embraced wholeheartedly.
The numbers tell the story. The debut season clocked 23 million plus views across Sony Marathi’s digital platforms, proving that the MHJ fandom doesn’t end when the cameras stop rolling. And for brands, the podcast became a high-engagement playground for integrations that didn’t feel shoehorned instead blending organically into the show’s storytelling.
Presenting partners Waman Hari Pethe Jewellers and Ravetkar Group rode the wave, with both receiving prominent host mentions and consistent visibility via L-bands, Aston bands and episode-level branding. Ravetkar Group even levelled up with on-set physical branding, rooted in the show’s community-first sentiment.
But the jewel in the crown quite literally was Waman Hari Pethe Jewellers’ now-signature integration: the “Waman Hari Pethe Soneri Kshan moment”. Each episode spotlighted a heartfelt moment between the host and guest, capped with a gifted silver coin that aligned perfectly with the brand’s motto “Soneri Kshananche Sobti”. It wasn’t just product placement, it was emotional placement.
Ravetkar Group founder and managing director Amol Ravetkar said, “Just as we build homes, we want to build moments of joy. Sponsoring this beloved show, which celebrates local talent and humour, reinforces our commitment to the culture and values of the communities we serve. We are proud to support quality regional entertainment and be a part of the incredible ‘MHJ universe’ that has captured millions of hearts.”
Waman Hari Pethe partner Ashish Pethe said, “Waman Hari Pethe Jewellers is delighted to partner with Sony Marathi’s MHJ Unplugged. This collaboration allows us to connect directly with our customers. MHJ Unplugged is a perfect vehicle for us as there is a perfect synergy between our customers and the audience of MHJ. Happy that we could share in the joy and laughter that this unique platform brings to the MHJ universe.”
Much of the show’s resonance comes from the way host Amit Phalke anchors it steering conversations with warmth, humour, and an ear for the stories that deepen fans’ emotional connection with the MHJ family.
Now, buoyed by Season 1’s success, Sony Marathi is gearing up for a bigger, bolder Season 2, with new sponsors already circling and an expanded content slate in the works. The channel calls MHJ Unplugged a “milestone in Marathi entertainment,” an experiment that not only paid off, but opened doors for high-engagement digital IPs rooted in regional storytelling.
If Season 1 brought fans closer to their favourite comedians, Season 2 promises to pull them right into the greenroom. After all, in the MHJ universe, the laughter doesn’t end, it simply goes unplugged.
