MAM
Sahara One’s Filmy appoints AMO as creative agency
MUMBAI: Sahara One’s upcoming Hindi movie channel Filmy, which will be launched on 25 October has roped in AMO Communications as its creative agency.
Sahara One CEO Shantonu Aditya says, “I’m happy to say that we have finalised AMO Communications as the creative agency for Filmy, which will present a whole new world of Bollywood entertainment with movies and innovative programming, presented in a unique style.”
AMO Communications Pvt Ltd MD Elvis Dias says, “AMO is privileged to have this opportunity to work on so unique and distinctive a channel. Filmy is sure to win the eyeballs of the masses as well as the competition by virtue of the fact that it is such a unique and entertaining concept. We are going at it with all guns blazing.”
Filmy will put to good use Sahara One’s strong library of movies, as also the leadership position of Sahara One Motion Pictures, which has over 40 movie projects in hand, of which at least 20 are on the floor.
“We plan to put our leadership position in the Motion Pictures business and our strengths in the GEC arena to good use. The core team of Filmy has crafted out the channel personality, programming, look and feel, and we are extremely excited about the way things have shaped up for the new channel,” Aditya said.
On why he feels AMO bagged the Filmy account in a multi-agency pitch, Dias says, “While everyone would like to claim that they have great ideas to entertain the masses who mainline on the small screen, I’d say we bagged this account due to the fact that the passion of my team matched that of the team at Filmy, who liked our ideas for the upcoming channel.”
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
