iWorld
SiMa.ai launches ‘OnEdge’ a YouTube series on embedded edge innovation
Mumbai: SiMa.ai, a leading machine learning company specialising in embedded edge solutions, today announced the launch of “OnEdge,” an engaging YouTube series dedicated to celebrating the unsung heroes of technological innovation. Designed for the pioneers at the forefront of progress, this series promises to be a catalyst for those seeking deeper insights into the embedded edge landscape.
Produced by SiMa.ai, “OnEdge” will deliver up-to-the-minute news, thought-provoking discussions, and insightful debates covering all facets relevant to the embedded edge. With a focus on demystifying this swiftly evolving field, each episode will showcase SiMa.ai’s Solutions Architects, Carlos and Alicja, who will share their expertise and perspectives on a wide spectrum of topics, from architectural principles to real-world applications.
SiMa.ai CEO and founder Krishna Rangasayee, commented, “This series aims to be an invaluable resource for anyone eager to stay ahead in the embedded edge revolution. It provides opportunities for everyone to engage with the pioneers driving innovation at the cutting edge of technology.”
The key objective of the series is to cultivate a vibrant community of enthusiasts and professionals. Viewers are wholeheartedly encouraged to actively participate in shaping the conversation and influencing future innovations by submitting questions, comments, or suggested topics to OnEdge@sima.ai.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
