MAM
D’damas partners with IIFA Awards yet again
MUMBAI: Diamond and gold jewelry major D’damas has decided to partner with the International Indian Film Academy (IIFA) Awards 2005 for the second consecutive year. The IIFA Awards are scheduled to be held in Amsterdam this year on 11 June.
The announcement was made today in Mumbai. A fashion show with models sashaying down the ramp in three sequences displaying exquisite diamond and gold collections from the house of D’damas further added to the speculation of glitz that will enthrall Amsterdam at the IIFA Awards.
D’damas will host the ‘Grand Red Carpet Champagne Evening’ for the 800 spectators before the award ceremony on 11 June, which would have the cr?me-de-la-cr?me from across the globe.
And that’s not all, five lucky winners will get a chance to win D’damas Solitaire – a signature line of diamonds rings endorsed by Amitabh Bachchan who is also the brand ambassador for IIFA. Presenting India in its true style with a right mix of Bollywood and cricket D’damas will also be a part of the celebrity cricket match, the proceeds of which would go to the IIFA Foundation.
Speaking on the occasion Gitanjali group chairman Mehul Choksi said, “We are pleased to be associated with IIFA for the second year. Our brand D’damas has designed ‘Glitteratti’- a special signature jewelry line by Bollywood stars in association with IIFA launched last year. IIFA and D’damas share the same synergies of reaching global Indian audiences with Bollywood as the common platform.”
IIFA Foundation Celebrity cricket match, with rules and the excitement no different from the ones played between the countries sweating it out crucially at the every big and small tournament will be replicated for the IIFA awards.
All performers at the IIFA Awards will also be flaunting D’damas jewelry D’damas also announced that it will award exquisite Collection G ornaments to the Best Debutante Director and the Best Debutante Actress.
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
