MAM
Madison Media Infinity
Madison Media Infinity is headed by Ajit Varghese in the capacity of CEO. Based out of Mumbai, Varghese looks after the Bangalore office of Madison Media as well. He reports to Madison Media Group CEO Punitha Arumugham.
Clients
Mumbai: Marico, Coca Cola, Dominos, McDonalds, BenQ.
Bangalore: TVS, Tata Tea, IBF, Acer, Indo Nissin.
Madison Media Infinity has a total of 45 – 50 in odd professional across the Mumbai and Bangalore offices. All big accounts have a dedicated team, which focuses on that particular account. In Mumbai, the big accounts are handled by a group of six – eight planners, who are led by an account director. Madison Media Infinity has an overall buying head in Jayalala and hence the agency has central buying support.
When the agency’s client – Coca Cola shifted it headquarters to Delhi recently, the account director who serviced the client, also moved to Delhi. However, this account still falls under Madison Media Infinity and not Madison Media Plus, which is based out of Delhi.
Varghese, who has been with the agency for the last six years, is of the opinion that the reason behind launching the sub-brands was not essentially to go after conflicting clients. “Madison does handle some amount of conflicting clients, but if we had to pitch for a conflicting business, we would first ask our client in the same category, whether it was ok with them. Only if we get a go-ahead from them, do we pitch for the business,” says Varghese.
The strengths of the agency, according to him, are:
The ethics and integrity of the team
Complete and dedicated client focus
Adapting to the ever changing media environment
360 degree offering with its divisions: Madison Creative, MOMS, Mates, MMRC, Madison PR, MRP
MAM
Shah Raza returns full-time as NDTV national revenue head – government
Raza resumes leadership in government sales after a brief part-time stint
NEW DELHI: Shah Raza has resumed his full-time role as national revenue head – government at NDTV, after working part-time for a few months due to personal commitments.
Raza has been with NDTV since 2013, overseeing government sales across India. He brings extensive experience in media and broadcast, having previously served as vice president at TV18 Broadcast Limited, account director at IBN 18, and senior manager at Bennett Coleman & Co. Ltd. (Times Group).
A graduate of Aligarh Muslim University with an MBA, Raza has spent over a decade building a strong track record in government sales and driving NDTV’s revenue growth.
With his return to full-time responsibilities, Raza will continue to lead NDTV’s efforts in government sales, combining long-standing experience with an understanding of the evolving media landscape.
