MAM
O&M Kolkata wins Tata Steel’s new Retail Initiative biz
MUMBAI: O&M Kolkata has won Tata Steel’s Retail Initiative business, following a multi-agency pitch.
The other agencies in the fray were Bates 141, Grey, JWT, Lowe and Rediffusion DY&R.
The business revolves around a multi brand steel mall – 23,000 sq ft of space that focuses on home and home décor. The mall will be launched in Kolkata shortly.
Steel as a category is normally targeted at the B2B consumer. But the new Tata Steel Retail Initiative division has decided to change the rules of the game to make consumers see steel in a new light. Thanks to this pioneering move, Kolkatans can look forward to a wide array of home improvement products made primarily of steel.
Spearheading the pitch was Sharmista Dev, who recently moved from O&M Mumbai to head the Kolkata office. Dev has been with O&M for more than a decade and has worked across many national businesses – Levers, Onida, Asian Paints and IBM, to name a few.
“Winning the Tata Steel Retail Initiative business close on the heels of acquiring the West Bengal Aids campaign has reinstated our visibility in Kolkata – a factor that eluded this branch of O&M for a while. This is a clear demonstration of our creative and 360 strength in a medium sized office such as Kolkata,” Dev said.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
