MAM
Barista appoints Partha Dattagupta as CEO
MUMBAI: Coffee chain major Barista has roped in Partha Dattagupta as its CEO.
Dattagupta has over 18 years of experience in the FMCG industry.
Dattagupta brings with him in-depth understanding and expertise regarding the food business in the FMCG sector.
He has worked with Agro Tech Foods Ltd. (majority shareholding with ConAgra Foods, USA and Tiger Brands, SA) for over six years before joining Barista. His last assignment was as business head of their Branded Foods division, which has the ACTII – Popcorn, Vending and Salted Snacks and Healthy World brands in its portfolio. In addition, he headed marketing services for all Agro Tech’s brands including Sundrop, Rath and Crystal.
Dattagupta started his professional career with Cadbury India Limited in 1987 after completing his graduation in Mechanical Engineering from IIT Mumbai and his post graduation in management from IIM Kolkata. He was with Cadbury for 12 years.
With an overall experience in sales, marketing, exports and a business role, Dattagupta is all set to take up the challenge in his new role and grow the business aggressively and profitably.
Brands
Zepto names Saurabh Kabra vice president for non-trade advertising
Former blinkit and ITC executive to drive Zepto’s ad-led growth
BENGALURU: Zepto has elevated Saurabh Kabra to vice president—non-trade advertising, partnerships and catalogue, underscoring the quick-commerce firm’s push to deepen high-margin revenue streams beyond deliveries.
Based in Bengaluru, Kabra will lead the strategic expansion of Zepto’s advertising and partnerships ecosystem. He was previously senior director and head of the non-trade advertising business, where he played a central role in building the company’s ad-led monetisation playbook.
Since joining Zepto, Kabra has worked closely with the chief executive’s office on strategic initiatives, contributing to the company’s rapid scale-up in India’s intensely competitive quick-commerce market. His elevation comes as platforms increasingly court brand advertising to steady margins and diversify revenue.
Before Zepto, Kabra held senior growth roles at Blinkit, serving as associate director of growth and city CEO for Hyderabad, where he led regional expansion and operational scaling.
Earlier in his career, he spent several years at ITC Limited, managing brands such as Classmate and Paperkraft and overseeing sales operations in the personal care business. He is an alumnus of Indian Institute of Management Calcutta.
Industry executives view the appointment as a clear signal that Zepto is sharpening its focus on advertising, partnerships and catalogue-led monetisation: areas increasingly discussed by investors as critical to improving unit economics in quick commerce.
