MAM
Tata Indicom unveils VData cards
BANGALORE: Tata Indicom Enterprise Solutions has launched the Tata Indicom VData Card, a convergence product that encompasses the functions of a wireless network card, a mobile phone and a modem.
Tata Teleservices (Karnataka & AP) COO Prabhat Pani and Tata Teleservices Enterprise Solutions GM Alok Sinha, General Manager launched the Tata Indicom VData Card, in Bangalore.
Speaking at the launch, Pani said, “at Tata Indicom, we believe in offering value to customers through our solutions. Most of our applications offered, work across the service providers – other than Tata Indicom. In its continued effort to delight the market with cutting edge technology offered at value price points, Tata Indicom has announced the launch of the VData Cards.”
The VData Card is a wireless network card that fits into standard type II PCMCIA card slot in notebook PCs and offers a data transfer speed of upto 153 kbps. However on the present networks infrastructure the speeds would be around 30-40 kpbs, still better than the 20-30 kpbs offered by the convetional dial-up modems, stated an official release.
VData Cards enables the user to make and receive voice calls without any network cable or mobile phone through an earphone connected to the VData Card. These calls are charged at standard voice rate plans, and other value added services like caller id can be subscribed to.
A high level of data security through highly encrypted “CDMA Secure” advantage and the “Lock Code” to activate the 100 per cent built-in system for private protection are some of the other features of the cards. Tata Indicom offers VData Cards under 2 plans: “Pay As You Go Plus” and “Own Your Space Plus”.
With the SMS facility users can exchange SMS 2 ways and avail of easy access to business applications – Internet, Intranet, Extranet as well as corporate LAN. For business users, one can connect to field services, sales force and customer relationship applications while on the move.
Tata Indicom also showcased the various product offerings in the Enterprise Solutions space during the interaction.
AD Agencies
Omnicom Advertising names Ellie Brocklehurst chief growth and marketing officer for Asia
The former TBWA Asia marketing chief returns from maternity leave with an ambitious mandate to make Omnicom the most sought-after network in the region.
NEW YORK: Ellie Brocklehurst is back, and she is not easing herself in gently. Omnicom Advertising has appointed Brocklehurst as chief growth and marketing officer for Asia, a role that puts her in charge of growth and marketing initiatives across the network’s three flagship agencies: BBDO, McCann and TBWA. Her brief is to sharpen existing capabilities while identifying new avenues for expansion across the region.
Brocklehurst brings a career that has moved steadily upward through some of the industry’s most recognisable names. She began at Source Music before moving through Exposure Public Relations and Marketing, Taurus Marketing and LEWIS Global Communications. She then joined BBDO Worldwide as communications manager for the Asia group, rising to regional communications director for Asia. At Wunderman Thompson, she served as head of marketing and PR for APAC before being elevated to APAC growth marketing lead, where she worked closely with local management teams on client expansion strategies, new business acquisition and brand building. Most recently, she served as chief marketing officer at TBWA\Asia.
Brocklehurst, who is returning from maternity leave, was characteristically direct about what she intends to do with the opportunity. “Transitioning back from my final maternity leave is a significant personal milestone,” she said. “While it’s the end of one era at home, it marks the beginning of an ambitious new one professionally.” She left little doubt about the scale of her ambition. “I’m stepping into this role with a clear mission: to make Omnicom Advertising the most awarded, revered, and sought-after agency network in Asia.”
In a region where agency networks are jostling hard for creative dominance and client loyalty, that is a target worth watching. Brocklehurst has spent two decades learning exactly how this game is played. Now she gets to set the rules.
