MAM
Tata Indicom unveils VData cards
BANGALORE: Tata Indicom Enterprise Solutions has launched the Tata Indicom VData Card, a convergence product that encompasses the functions of a wireless network card, a mobile phone and a modem.
Tata Teleservices (Karnataka & AP) COO Prabhat Pani and Tata Teleservices Enterprise Solutions GM Alok Sinha, General Manager launched the Tata Indicom VData Card, in Bangalore.
Speaking at the launch, Pani said, “at Tata Indicom, we believe in offering value to customers through our solutions. Most of our applications offered, work across the service providers – other than Tata Indicom. In its continued effort to delight the market with cutting edge technology offered at value price points, Tata Indicom has announced the launch of the VData Cards.”
The VData Card is a wireless network card that fits into standard type II PCMCIA card slot in notebook PCs and offers a data transfer speed of upto 153 kbps. However on the present networks infrastructure the speeds would be around 30-40 kpbs, still better than the 20-30 kpbs offered by the convetional dial-up modems, stated an official release.
VData Cards enables the user to make and receive voice calls without any network cable or mobile phone through an earphone connected to the VData Card. These calls are charged at standard voice rate plans, and other value added services like caller id can be subscribed to.
A high level of data security through highly encrypted “CDMA Secure” advantage and the “Lock Code” to activate the 100 per cent built-in system for private protection are some of the other features of the cards. Tata Indicom offers VData Cards under 2 plans: “Pay As You Go Plus” and “Own Your Space Plus”.
With the SMS facility users can exchange SMS 2 ways and avail of easy access to business applications – Internet, Intranet, Extranet as well as corporate LAN. For business users, one can connect to field services, sales force and customer relationship applications while on the move.
Tata Indicom also showcased the various product offerings in the Enterprise Solutions space during the interaction.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
