MAM
Weber Shandwick is Uefa’s PR agency
MUMBAI: Public relations (PR) agency Weber Shandwick has been awarded a contract to support football’s governing body Uefa’s marketing and media management division (UMMM).
The firm was appointed following two projects it carried out for the Uefa in June and July 2005 around the Uefa Women’s Euro 2005 and the launch of the official Uefa Euro 2008 logo.
Weber Shandwick will work with UMMM to develop strategic communications targeting the European trade, marketing and business media. Weber Shandwick also will help UMMM raise awareness of its Eurotop programme. This is a new marketing concept that regroups Uefa’s professional National Team Competitions, which offers a comprehensive four-year sponsorship programme to its partners.
UMMM COO Philippe Margraff says, “We wanted to communicate the innovative marketing and commercial programmes that we are putting into place for our next sponsorship cycle in 2006. We feel that Weber Shandwick has the sports experience, capabilities and global network to help us communicate our message to the business community, National Associations and media.”
Weber Shandwick will manage the programme from its office in Geneva and will work with UMMM to enhance its profile and the awareness of its marketing operation in the UK, Germany, Switzerland and Austria.
UEFA has announced three of its six EUROTOP partners, McDonald’s, Carlsberg and JVC, and recently concluded a four-year strategic licensing agreement with Warner Bros. Consumer Products.
Weber Shandwick is also working with Uefa on a broader review of its overall communications offering to its relevant stakeholders; from the media and fans to the National Associations.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
