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WPP’s Wunderman acquires Bridge Worldwide

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MUMBAI: WPP Group’s Wunderman has acquired marketing and interactive agency Bridge Worldwide (‘Bridge’), which is a Cincinnati-based interactive relationship marketing agency specialising in Fortune 100 consumer packaged goods and healthcare.
The acquisition of Bridge enhances Wunderman’s online and healthcare expertise and continues WPP’s strategy of developing its networks in fast growing markets and sectors.

AdMedia Partners, a New York investment bank specialising in mergers and acquisitions advisory services to the advertising and marketing, media, and related online and information services businesses, represented Bridge Worldwide in the acquisition.

 

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“Bridge pioneered the use of the internet to establish active ongoing relationships between major consumer brands and their customers. The acquisition reflects Wunderman’s understanding of the importance of this new way to serve CPG clients, said Seth Alpert, one of the investment bankers who led Bridge’s deal team.

 
 
Leveraging the Internet as the hub of many of its programs, Bridge Worldwide’s results-driven creative has built consumer relationships for some of the world’s best known brands, including the CPG leader Procter & Gamble.

Bridge Worldwide will have access to the diverse resources of Wunderman’s global network; however, it will operate as an independent unit of Wunderman. Terms of the financial agreement were not disclosed.

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“Bridge Worldwide’s depth of online and healthcare experience complements Wunderman’s, and we both share the same philosophies about the power of customer relationships and online dialog,” said Wunderman chairman and CEO Daniel Morel.

Bridge Worldwide, headquartered in Cincinnati, Ohio, employs more than 120 people and was named as one of the fastest growing companies in the city.

Bridge Worldwide president and CEO Jay Woffington said, “We are very excited to join WPP and be affiliated with a world-class organization such as Wunderman. This move allows us to tap into the expertise and the global scale of the network while maintaining our entrepreneurial culture and our flexible creative and strategic approach for our clients.”

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Bridge’s audited revenues for the year ended 31 December 2004 were $10.2 million with net assets at completion of $1.8 million.

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Eight-year-old coder steals the show at India AI Impact Summit 2026

Ranvir Sachdeva meets Sundar Pichai and Sam Altman, links ancient philosophy to modern AI

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DELHI: Amid a sea of global tech chiefs and policy heavyweights, the loudest buzz at Bharat Mandapam this week came from a boy barely tall enough to see over the lectern.

Ranvir Sachdeva, eight, became the youngest keynote speaker at the India AI Impact Summit 2026 in New Delhi, elbowing his way into a line-up dominated by chief executives, founders and ministers. Calm, bespectacled and fiercely articulate, he declared himself a technologist — and spoke like one.

“I’m here as the youngest keynote speaker at the India AI Impact Summit. I’m talking about how I’m linking ancient Indian philosophies to modern-day technologies. I’m also covering the different approaches which the rest of the nations are building AI,” he told news agency ANI.

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He added: “I’m talking about how India is building AI with. I’m sharing my own use case of an Indian AI model just released and how I’m contributing to India’s GDP and driving AI literacy with it.”

The summit, held from February 16 to 21 in New Delhi, has drawn global names. Ranvir met Google chief executive Sundar Pichai and OpenAI chief executive Sam Altman on the sidelines, sharing photographs of the encounters. He has previously met Salesforce chief executive Marc Benioff and Doreen Bogdan-Martin, secretary-general of the International Telecommunication Union, at the AI for Good Global Summit in Geneva.

In 2024, he met António Guterres, United Nations secretary-general.

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His most high-profile brush with corporate royalty came earlier. In 2023, during the opening of Apple’s Delhi store, Ranvir demonstrated his Swift coding skills to Apple chief executive Tim Cook in a one-on-one session. Cook later posted: “What an incredible reception, Delhi, thank you! We’re delighted to welcome our customers to our newest store—Apple Saket!”

Ranvir replied publicly: “Thank you so much, @tim_cook! It was great meeting you today and showcasing my Apple Swift coding skills! You are an inspiration and I so want to meet you at #WWDC2023!”

The invitation followed. Cook extended a personal call for Ranvir to attend the Worldwide Developers Conference 2023 at Apple Park in Cupertino.

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This is not Ranvir’s first turn on the global stage. In 2025, aged seven, he addressed the United Nations’ AI for Good Global Summit in Geneva as its youngest keynote speaker. He spoke for 20 minutes on “Agents of Change: A 7-Year-Old’s Lens on Generation AI for Good”, in front of more than 10,000 attendees from over 180 countries and 53 UN partner organisations.

He shared the broader stage with Geoffrey Hinton, Nobel laureate and Turing Award winner, alongside senior figures from Amazon, Meta and Salesforce. According to a LinkedIn post by the Ardee School, Ranvir argued that “Generation AI are the true changemakers”, highlighting healthcare breakthroughs from bionic solutions and exoskeletons to assistive devices for ALS patients. He called for the democratisation of such tools to bridge the digital divide.

The precocity runs deep. At six, he became the world’s youngest TEDx speaker, speaking on technology and innovation. At five, he won a gold medal as a “Super Presenter” in the 2022 Global Reading Challenge. Media reports say that in 2021 he built a prototype rocket aimed at supporting NASA’s Mars exploration, earning recognition from the Jet Propulsion Laboratory.

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In 2023, he became the youngest recipient of a robotics and AI certification from IIT Delhi after a summer workshop at the I-HUB Foundation for Robotics.

He began coding at three.

At an event otherwise obsessed with trillion-dollar valuations, sovereign AI stacks and regulatory guardrails, it was a small voice that cut through. Linking Sanskrit thought to silicon chips, GDP to generative models, Ranvir Sachdeva did more than make history. He made the grown-ups listen.

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