MAM
Sahara One ties up with D’damas for ‘Kohinoor’ contest
MUMBAI: Sahara One Television has weaved an interactive contest around its new suspense thriller show Kohinoor. The contest, ‘Kohinoor Ki Diwali Heeron Wali,’ will be held from 17 – 31 October where viewers can win Rs 4.4 million worth of diamonds.
The channel has tied-up with Gitanjali Group’s D’damas diamond brand for the contest.
Speaking to Indiantelevision.com, Sahara One Television COO Purnendu Bose says, “For the first eight days, we will be giving out 300 diamonds per episode worth Rs 1000 each. And on the last day of the contest, we will be giving out 2000 diamonds. That adds up to close to Rs 4.4 million worth of diamonds in the nine days of the contest.”
Kohinoor’s launch on 5 September was preceded by a huge marketing push but the show has not been throwing up substantial numbers on the rating charts. On Thursday last week, the show’s rating was 0.7.
Bose, who is dissatisfied with the ratings, said that Kohinoor was throwing about the same ratings as what one of their third time repeat show in the same time band was giving on the channel earlier.
When queried as to whether this contest was brought on to increase the ratings, Bose says, “We don’t expect this contest to translate into higher ratings for the show. Our aim is to get viewers associated with Kohinoor and get that connect from them.”
For participating, viewers have to watch Kohinoor and SMS a unique number that will be flashed on the screen everyday during the show to 9090.
Bose further adds, “This Diwali, we are extremely happy to offer our viewers an opportunity to celebrate this festival of lights with precious diamonds. ‘Kohinoor Ki Diwali Heeron Wali ‘ contest gives them an opportunity to be a part of this exciting contest and win diamonds everyday.”
Kohinoor airs from Monday to Thursday at 10 pm on Sahara One Television.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
