MAM
Aaren Initiative wins Tata Teleservices TN outdoor account
MUMBAI: Aaren Initiative, the out-of-home solutions division of Lintas Integrated Marketing Action Group has bagged the out-of-home solutions account for the Tamil Nadu (TN) circle of Tata Teleservices. The account was won in a multi agency pitch, the incumbent being RMG David.
Tata Teleservices Limited is a leading player in the telecom sector and in Tamil Nadu. They currently operate in over 80 towns and have ambitious expansion plans to further augment their presence.
“We are extremely happy to have won this assignment. It is heartening to see that our strategic inputs, robust monitoring systems, proprietary planning tools like AiPT are helping us to win new business in the out-of-home solutions market. To me it also shows that the market is maturing and becoming more and more professional. I am confident that Aaren Initiative will provide the best possible service to Tata Teleservices,” says Integrated Marketing Action Group MD Ashish Bhasin.
Aaren Initiative has also recently launched AiMS, the Aaren Initiative Media System, a tool which provides error free and efficient operations in the outdoor field. AiPT, the proprietary planning tool of Aaren Initiative is touted as the only planning tool currently available in India, which lists more than 9000 out-of-home options in 9 cities, alongwith different angles of photographs, access maps and a unique rating system and visibility score.
Aaren Initiative has expanded its out-of-home operations in more than 126 cities and towns for blue chip clients like LG Electronics, Pantaloons, Big Bazar, Mont Blanc, Motul Lubricants, The Hindu, Bilt, Thai Airways and Dena Bank to name a few.
Aaren Initiative is a member of Lintas India’s Integrated Marketing Action Group which also has Linterland (Rural), dCell (Strategic Design), Lin Opinion (P.R.), Advent (Events), Lintas Personal (CRM & Direct Marketing), Lintertainment (Entertainment Marketing) and Lintas Healthcare as its members.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
