MAM
Ganesh Shenoy joins MPG as VP – South
MUMBAI: MPG has roped in Ganesh Shenoy as VP South, essentially to handle the Chennai and Bangalore operations.
Commenting on his appointment, MPG CEO Anita Nayyar said, “South has been one of MPGs fastest growing regions, having added clients worth 30 cr of media billing in the last 1 yr. Addition of Ganesh to our team not only reinforces our commitment to existing and new clients but also ensures that the momentum is maintained. Ganesh takes over from Ruby Bana who is Chief Intelligence officer India and South East Asia as of 1 January 2007.”
Shenoy joins MPG with 16 years experience in all the three sides of the media triangle, which includes working in media with agencies like Contract, Ogilvy and Lintas. He was also media manager with BPL, and has been deputy GM south For Hindustan Times.
He has handled a host of clients including Peugeot, General Motors, Dubai Waterfront, Infosys, Sun Microsystems, Intel, IBM, Dell, TITAN, Tanishq, Bru, Liril, Rexona, Lifebuoy.
Speaking about his new role Shenoy said, “I am delighted to be part of MPG. I am looking forward to the new challenge, hopefully leveraging on my past experience. The southern region has a vast advertising base that is growing rapidly. This should translate to great media business for us as well.”
MAM
India wins big at the 2025 Global Best of the Best Effie Awards
The Womb and McCann India take home Global Grand Effies, putting Indian advertising on the world map
MUMBAI: Indian advertising just had its moment. At the 2025 Global Best of the Best Effie Awards, the most rigorous test of marketing effectiveness on the planet, two Indian agencies beat out campaigns from over 130 markets to claim Global Grand Effies, the sport’s equivalent of a world championship medal.
The Womb won for Piramal Finance with a campaign called “NEEYAT: India’s Real Credit Score,” a purpose-led push that took direct aim at systemic bias in the credit sector and reframed how creditworthiness is measured. McCann India won for ESAF Small Finance Bank with “Saving Her Savings,” a campaign centred on financial inclusion for marginalised women. Both wins came from a shortlist of 47 contenders, all of whom had already won gold or grand prizes in their home markets. Only 11 Global Grand Effies were handed out across seven markets. India got two.
The highest honour of the night, the Iridium Effie, awarded to the single most effective marketing campaign in the world, went to eos Products and Mischief @ No Fixed Address for “Women’s Shave.” Remarkably, it was their second consecutive year taking the top prize.
Other global winners included Oreo and Mondelez International for “Oreo Codes” in commerce and shopper marketing, Flamin’ Hot and PepsiCo for “Poker Face” in experiential marketing, and ALDI Australia for “Shop ALDI First” in retail.
The Best of the Best is no ordinary awards show. Entry is restricted to campaigns that have already won a gold or grand Effie at a national level, making it, in effect, a champions’ league of marketing effectiveness. Indian agencies are no longer just brilliant at cracking local markets. They are now setting the global standard.
The world’s best advertisers had better start paying attention.
