MAM
OgilvyOne invests in India
MUMBAI: OgilvyOne – the world’s largest CRM and interactive agency – has recently invested in the establishment of a database development and management team in Bangalore. This team, initially comprising four new hires, will work on behalf of the worldwide Bridge database management team, which manages databases for international clients from around the world.
The team will report to CS Krishnakumar based in Bangalore who in turn reports to Fernando Spella, leader of the worldwide team, based in the region’s head office in Hong Kong.
Ogilvy & Mather CEO, India and South Asia John Goodman was quoted in an official release saying, “This is only a small step, but I think it marks the beginning of something significant – India becoming a hub for our worldwide data management business.”
OgilvyOne Worldwide Director, Consulting and Bridge Regional Fernando Spella stated, “We have been developing our Bridge application and data management business for seven years. In line with the growth of the business we had a need to boost our team. After reviewing the options, India was by far the best. It has the people with the right skills and drive.”
MAM
Flynas launches AI-powered ‘Find My View’ seat selector
Saudi low-cost carrier lets passengers choose flight views using predictive AI and real passenger photos.
MUMBAI: Flynas just turned window seats into VIP tickets because why leave the best views to chance when AI can hand you the front-row panorama? The Saudi low-cost airline has rolled out ‘Find My View’, billed as the world’s first intelligent, AI-driven seat selector that lets passengers pick their preferred in-flight scenery before booking. Launched on 24 February 2026 in partnership with VML Riyadh, the feature analyses flight paths, direction, time of day, and weather to predict iconic sights cloud-hugging mountains, coastline flyovers, golden-hour skylines, and famous landmarks from either side of the plane.
Instead of the usual seat-number lottery, travellers browse authentic photos snapped by previous passengers on the same routes, creating a living gallery of real views that builds trust and excitement long before takeoff. The experience stays seamless, users simply decide what they want to see, and the system suggests seats accordingly.
Flynas head of marketing and branding Yara AlMashharawi said, “’Find My View’ completely redefines what it means to choose a seat on a plane. Instead of hoping you picked the right side of the aircraft, you deliberately choose the view you want, powered by AI.”
VML Riyadh executive creative director Firas Ghannam added, “The ambition was to turn a functional choice into an emotional one by combining data, AI technology and creativity in a way that reimagines the humble seat map.”
For a low-cost carrier serving key Indian hubs New Delhi, Mumbai, Hyderabad, Lucknow, and Calicut with direct flights to multiple Saudi destinations, the tool levels the playing field: premium views no longer require premium fares. Passengers can explore routes and try the selector at findmyview.com.
In an industry where the journey is often an afterthought, flynas is betting that a curated sky show can turn every flight into a shareable moment proving that sometimes the best part of travel isn’t just getting there, but what you see on the way.
