MAM
Services sector accounts for half of India’s GDP: Prasad
MUMBAI: In the session dedicated to the services sector at the AAAI Diamond Jubilee seminar, TV Today chief executive officer G Krishnan said that the two things on everyone’s mind today were jobs and the Sensex.
He said that 2004 had been a great year for jobs in India in the IT, BPO, telecom, retail and financial services sector. On the other hand, a query that most seem to have is – Now that the Sensex has crossed the 7000 mark, when will touch 8000?
“The services sector accounts for half of India’s GDP, which can be touted as a watershed in the Indian economy. This sector is growing at a fast pace. Be it in the tangible or intangible form, the services sector has transgressed all forms,” Krishnan said.
The speakers for this session were Birla Sun Life Asset Management Co. CEO S V Prasad and Airtel chief marketing officer Atul Bindal.
Prasad said that since today there was easy availability of finance, there is a rising affordability among consumers. There is a rise in the per capita income and change in lifestyle of most Indians. “Outsourcing has seen a rampant growth and India’s talent pool is driving the global economy. Also, the Indian equity in the market is getting better. This is what is driving the growth in the Indian services sector,” he said.
Bindal said that the growth in the telecom sector has happened in the last two years. “As of June 2005, India has 47.7 million fixed line subscribers, 56.9 wireless subscribers and 104.6 telecom subscribers,” he said.
Airtel has mono brand architecture across India. Bindal listed out the key shifts and trends in the market that will ascertain the future of brand Airtel. They are:
Moving from brand = image to brand = experience
Less rivalry among the players
Challenge of scooping the next 100 million subscribers
Changing the buying behaviour of customers from handset, plan, and service provider (in that order) to service provider, plan and handset.
Non-voice will be the differentiator
Strategic partnerships for content (Bollywood), and
Technology led media planning and delivery.
Midnight celebrations have become a beloved tradition across India. Whether it’s a birthday, anniversary, or special milestone, many people now prefer starting the celebration exactly when the clock strikes twelve. At the heart of these midnight surprises is one essential element, a cake. Over the years, Ferns n Petals cakes have become a popular choice for people planning these late-night celebrations, thanks to their variety, presentation, and reliable delivery services.
Known for combining creativity with convenience, Ferns n Petals has built a reputation for offering cakes that suit almost every occasion. From elegant anniversary cakes to fun birthday designs, the brand’s collection has helped make midnight surprises more memorable for people across the country.
A Wide Variety of Cakes for Every Occasion
One of the biggest reasons Ferns n Petals cakes have become a go-to choice for midnight celebrations is the wide selection available. The brand offers everything from classic flavours like chocolate truffle, black forest, and red velvet to more elaborate options such as designer cakes, photo cakes, and fondant creations.
This variety allows customers to pick cakes that match the theme of their celebration. Whether it’s a romantic anniversary surprise or a cheerful birthday gathering, there is usually a cake design that fits perfectly with the occasion. The ability to customise cakes with personal messages or themed decorations adds another layer of excitement for people planning midnight celebrations.
Designer Cakes That Make a Statement
Presentation plays a huge role in celebrations today. Cakes are no longer just desserts; they often become the centrepiece of the event. Ferns n Petals cakes are known for their attention to detail, with designs that range from elegant floral decorations to creative themed cakes inspired by hobbies, professions, or favourite characters.
Many people planning midnight surprises prefer visually appealing cakes because they become the highlight of the celebration photos. With carefully designed cakes that balance flavour and aesthetics, FNP has managed to make its cakes both delicious and visually impressive.
Freshly Prepared and Carefully Delivered
Another reason Ferns n Petals cakes are widely preferred is the emphasis on freshness and quality. Cakes are typically prepared close to the delivery time and packaged securely to ensure they arrive in good condition. Delivering cakes at midnight requires careful planning and logistics, especially in busy cities. Reliable packaging and handling help maintain the cake’s shape, taste, and overall presentation. This attention to detail has helped FNP maintain customer trust when it comes to special occasion deliveries.
Cakes for Every Celebration Style
Not every celebration is the same, and people often look for cakes that match the mood of the event. Some prefer elegant multi-layered cakes for anniversaries, while others choose playful themed cakes for birthdays.
The diverse range of Ferns n Petals cakes allows customers to select cakes based on their preferences, whether they want something simple and classic or bold and creative. Options like photo cakes, heart-shaped cakes, and themed cakes have become particularly popular for midnight surprises because they add a personal touch to the celebration.
Convenient Ordering and Reliable Delivery
Planning a midnight surprise can feel a bit overwhelming, there’s timing, gifts, and everything in between to think about. That’s where Ferns N Petals makes things simple. Ordering cakes online is quick and hassle-free, letting you focus more on the celebration and less on the logistics.
Customers can easily browse a wide selection of cakes, pick their favourite flavours and sizes, and schedule delivery as per their convenience. With options like same day delivery, midnight delivery, and pan India delivery, pulling off a perfectly timed surprise becomes much easier, even if it’s a last-minute plan. For many, it’s this reliability and flexibility that makes every celebration feel smooth, special, and right on time
Creating Memorable Celebration Moments
For many people, the cake cutting moment is the highlight of the celebration. It’s the moment when friends and family gather, wishes are shared, and memories are created. Cakes often become the focal point of photographs and videos that capture these special occasions.
Because of their design, variety, and reliability, Ferns n Petals cakes have become closely associated with these memorable midnight moments. Whether it’s a surprise birthday celebration at home or a romantic anniversary gesture, the cake often plays the most important role in bringing the celebration together.
A Sweet Start to Special Days
Starting a celebration at midnight has become a meaningful tradition for many families and friend groups. It marks the beginning of a special day in a joyful and memorable way. With their wide range of flavours, elegant designs, and dependable delivery services, Ferns n Petals cakes continue to be a popular choice for those planning these moments.
As celebrations evolve and people find new ways to surprise loved ones, cakes will always remain at the centre of these gatherings. For many, choosing the right cake is the first step in creating a memorable midnight surprise, and that’s where FNP’s cakes continue to play a significant role.
