MAM
Tam India to present three different papers at WAM 2005
MUMBAI: Team Tam will be leaving for Montreal, Canada, today to represent the Indian media industry at the Worldwide Audience Measurement (WAM) Conference 2005.
Tam will present three research papers on different subjects. Each of these will focus on different perspectives and a better understanding of audience ROI (return on investment) in the science of advertising, broadcasting and planning for the global media fraternity. Tam will compete with over 400 other research papers presented from close to 45 other countries across the world.
In March this year, a team returned after hoisting the Indian flag at Esomar 2005 conference in Tokyo.
The three papers will focus on the following subjects:
Measuring the reasons for a shifting TV viewership loyalty
Efficient planning of mutli-media promotions to garner the best possible viewership, and
Effectiveness of branded entertainment and sponsorships on TV
Last year, Tam India won The Best Paper award at Esomar 2004 in China. This was followed by its dominance at the WAM conference in Switzerland in June 2004.
A jubilant Tam Media Research chief executive officer LV Krishnan says, “Yes, these events are wonderful milestones for Tam Media Research. However, what is more important is that these developments showcase Tam’s commitment towards the Indian Media Research industry and the quality of work Tam does far beyond the basic TV viewership business. Never has a single country research outfit been able to manage this feat at a global level like WAM. It brings great sense of joy and pride for us to be able to represent our country at session as global and unique as this. WAM is practically the Oscars of Media Research community globally. The outcome of each of the research papers will translate into a completely new level of value addition for the entire Indian media industry and understanding audience ROI.”
For the first time ever this year, three different research papers prepared by Tam India have been nominated for WAM conference organised jointly by Esomar and ARF.
WAM is the world’s largest and only platform of this kind. Now in its fourth year, WAM is truly the only meeting place for executives involved in media measurement. This platform offers learnings in new developments, discuss and debate new techniques and provide constructive feedback to audience measurement firms from around the world – ultimately leading to innovation in the field.
Last year, Tam’s papers paid special attention on concepts and perspectives for the advertisers’ community. This year, Tam has laid special emphasis in the science of broadcast management.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
