MAM
Mudra wins Silver at the New York Festival
MUMBAI: Mudra Advertising has won the AME Awards (New York Festivals) or advertising and marketing effectiveness for 2005. The Silver was awarded to Mudra for their ‘Save Water’ commercial for Electolux in the environmental issues category.
The agency was judged for creativity and balance, together with the platform presented with the message, which signifies the total concept.
Incidentally, Mudra is the only advertising agency in India to win this award this year. Even in the previous years very few have made it to the honours in the Film and TV category.
The film was conceived by Mudra (Delhi) creative director Saurabh Dasgupta and directed by Arjun Mukerjee.
The Grand Awards Night of the New York Festivals will be held today (27 January) at the Hudson Theatre in New York.
The AME Awards are the only event of its kind that recognises the world’s most effective advertising and marketing campaigns
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
